Tuesday, June 11, 2024

做好「土特產」文章,肇慶加速打造茶產業品牌

做好「土特產」文章,肇慶加速打造茶產業品牌

廣寧發布 2024-06-11 21:53 廣東


2022年,一部名為《茶滘往事》的小說走入了公眾的視野中。在這本書中,作者李慕江以乾練的筆觸,講述了一群來自山區的茶農茶商,在改革開放初期走出大山,在省城廣州芳村一帶賣茶葉、開茶行,闖出一番天地的故事。


李慕江是肇慶廣寧縣人,《茶滘往事》這部寫實題材小說中描繪的故事,就取材自她的家鄉廣寧。廣州芳村從「嶺南第一花鄉」轉變為全國聞名的茶葉市場的歷程,恰恰也是幾代廣寧茶農茶商的奮鬥史。


廣寧人會賣茶,歷史悠久,各類茶商早已在廣寧郡的各個圩鎮興起。直到數十年前,每年的採茶季,當地總會上演成千上萬群眾挑著茶葉上街販賣、街頭水洩不通的盛況。

▲廣寧茶山


廣寧產好茶,盡人皆知,尤其是廣寧生產的竹芯茶,更是以色澤金黃、甘香四溢而聞名。 2023年,肇慶學院學子與外國青年導演曾共同創作了一支名為《竹茗》的獲獎短片,講述的正是勤勞淳樸的廣寧人民製茶致富的故事。


竹林迴響,茶韻綿長。如今再提到廣寧,竹與茶都是無法繞開的話題,廣寧茶香,穿越歷史的長河,氤氳在這座山區縣城的角落之中,並從這裡飄向整個珠三角。


來到廣寧的江屯鎮,在江合村鄉道的一側,坐落著一座茶文化的“博物館”,這個名為“快樂普洱茶產業基地”的園區,是廣寧縣於2019年引進的專案.走進貯藏室內,茶香撲鼻而來,高大的置物架上,整齊碼放滿了成箱的普洱茶產品,在其他的區域內,一些電商主播正在拍攝宣傳視頻。


廣寧人胡志偉是基地的負責人,除了管理整個基地的運作之外,有時他也會出現在直播間裡,向天南地北的觀眾介紹、推廣各類茶產品。 「建造這個基地的初衷是想要為在外的廣寧茶商提供一個倉儲基地」。胡志偉說,「我們希望能將茶葉從廣寧輸出給全世界」。

▲胡志偉在直播間展示茶產品。



事實上,這一基地所承載的功能不止於茶葉倉儲。這裡也為附近鄉村的茶農、茶商提供免費的行銷培訓,也與廣寧郡的中小學進行合作教育,將茶文化傳承給下一代。 “後續,我們還將要發展本地的清桂茶,紅茶等品種,讓廣寧本地茶能夠被更多人所看見。”


因為茶商,廣寧縣揚名在外。而肇慶市作為廣東省主要的茶葉生產地區之一,山地多,生態環境好,空氣清新,雨水充足,故而這裡出產的各類茶葉,也正在受到越來越多茶客的歡迎。


懷集多高山,雲山霧罩間,好茶自此出。眼下的市面上,新崗綠茶、新崗紅茶等多種懷集高山茶正在熱銷。過去十餘年間,曾有多家茶企在懷集開山建園,投資設廠,將懷集好茶帶出大山。


德慶自古以來就是嶺南茶葉的重要產地,明代德慶茶被列為貢品,目前全縣茶葉種植面積超過2萬英畝。近年來,德慶透過推動「茶產業+文旅+康養」深度融合,不斷提升巢頂山茶、金山茶、貢黃茶等品牌影響力。


封開縣杏花鎮,群山環抱間,亦有鮮醇回甘的白馬茶。清朝道光年間《封川縣志》載,“白馬山產茶,色紅味香,產於文德小江者曰文茶”,1969年,海拔900多米的白馬茶場建成,自此,深山之中飄來了白馬茶香…


在肇慶全市範圍內,分佈著大大小小的茶園共6.23萬畝,而來自山區縣懷集、德慶、封開、廣寧的茶園面積佔據了近九成。


要讓各地分散的茶產業形成合力,讓“肇慶茶”從競爭激烈的茶飲市場中“突圍”,這是一條需要久久為功,持續發力的路。今年,肇慶將進一步加強茶產業品牌與「12221」市場體系建設,透過推出「潮飲」系列加工產品、引導本地企業共同發展、挖掘茶文化內涵、打好農文旅融合發展牌、開拓省內外以及出口市場等方式,全面提升肇慶茶產業綜合實力。


此外,肇慶也將優化產業結構,做大做強優勢品牌,以「一村一品、一鎮一業」創建為契機,扶持13個村發展茶產業,基本覆蓋肇慶主要茶葉品牌生產區域,進一步打響肇號茶品牌,協助肇慶茶產業高品質發展。


Zhaoqing accelerates the creation of tea industry brands by making good use of "local specialties"


Guangning released 2024-06-11 21:53 Guangdong, China


In 2022, a novel called "Chajiao Past" came into the public eye. In this book, the author Li Mujiang tells the story of a group of tea farmers and tea merchants from mountainous areas who walked out of the mountains in the early days of reform and opening up, selling tea and opening tea shops in Fangcun, Guangzhou, the provincial capital, and making a name for themselves.


Li Mujiang is from Guangning County, Zhaoqing. The story depicted in the realistic novel "Chajiao Past" is based on her hometown Guangning. The process of Guangzhou Fangcun's transformation from "the first flower town in Lingnan" to a nationally famous tea market is precisely the struggle history of several generations of Guangning tea farmers and tea merchants.


Guangning people have a long history of selling tea, and various types of tea merchants have long emerged in various towns in Guangning County. Until decades ago, during the tea picking season every year, there would always be a grand scene of thousands of people carrying tea leaves to sell on the streets, and the streets were crowded.


It is well known that Guangning produces good tea, especially the bamboo core tea produced in Guangning, which is famous for its golden color and sweet fragrance. In 2023, students from Zhaoqing College and foreign young directors co-created an award-winning short film called "Bamboo Tea", which tells the story of the hardworking and simple Guangning people making tea and getting rich.


The bamboo forest echoes, and the tea rhyme is long. Now when Guangning is mentioned again, bamboo and tea are topics that cannot be avoided. The fragrance of Guangning tea has traveled through the long river of history, lingering in the corners of this mountainous county, and from here it floats to the entire Pearl River Delta.


When you come to Jiangtun Town in Guangning, on one side of the rural road of Jianghe Village, there is a "museum" of tea culture. This park called "Happy Pu'er Tea Industrial Base" is a project introduced by Guangning County in 2019. Walking into the storage room, the aroma of tea fills the air. The tall shelves are neatly stacked with boxes of Pu'er tea products. In other areas, some e-commerce anchors are shooting promotional videos.


Hu Zhiwei, a Guangning native, is the person in charge of the base. In addition to managing the operation of the entire base, he sometimes appears in the live broadcast room to introduce and promote various tea products to audiences from all over the world. "The original intention of building this base was to provide a storage base for Guangning tea merchants abroad." Hu Zhiwei said, "We hope to export tea from Guangning to the world."


In fact, the function of this base is not limited to tea storage. It also provides free marketing training for tea farmers and tea merchants in nearby villages, and cooperates with primary and secondary schools in Guangning County to pass on tea culture to the next generation. "In the future, we will also develop local varieties such as Qinggui tea and black tea, so that Guangning local tea can be seen by more people."


Because of tea merchants, Guangning County is famous. As one of the main tea production areas in Guangdong Province, Zhaoqing City has many mountains, a good ecological environment, fresh air and sufficient rainfall. Therefore, all kinds of tea produced here are also becoming more and more popular among tea drinkers.


Huaiji has many high mountains, and good tea comes from the clouds and fog. On the market, many Huaiji high mountain teas such as Xingang Green Tea and Xingang Black Tea are hot selling. In the past ten years, many tea companies have built mountains and gardens in Huaiji, invested in setting up factories, and brought Huaiji good tea out of the mountains.


Deqing has been an important tea production area in Lingnan since ancient times. Deqing tea was listed as a tribute in the Ming Dynasty. At present, the tea planting area in the county exceeds 20,000 acres. In recent years, Deqing has continuously improved the brand influence of Chaodingshan Tea, Jinshan Tea, and Gonghuang Tea by promoting the deep integration of "tea industry + cultural tourism + health care".


Xinghua Town, Fengkai County, surrounded by mountains, also has fresh and mellow Baima tea. According to the "Fengchuan County Chronicles" during the Daoguang period of the Qing Dynasty, "Baima Mountain produces tea, which is red in color and fragrant in taste. The tea produced in Wende Xiaojiang is called Wencha". In 1969, the Baima Tea Farm at an altitude of more than 900 meters was built. Since then, the fragrance of Baima tea has drifted from the deep mountains...


There are 62,300 acres of tea gardens of all sizes in Zhaoqing City, and the tea gardens from the mountainous counties of Huaiji, Deqing, Fengkai and Guangning account for nearly 90% of the area.


To make the scattered tea industries in various places form a joint force and let "Zhaoqing Tea" "break through" the fiercely competitive tea market, this is a road that requires long-term efforts and continuous efforts. This year, Zhaoqing will further strengthen the construction of tea industry brands and the "12221" market system, and comprehensively enhance the comprehensive strength of Zhaoqing's tea industry by launching a series of "Chaoyin" processed products, guiding local enterprises to develop together, exploring the connotation of tea culture, playing the card of agricultural, cultural and tourism integration development, and opening up markets within and outside the province as well as export markets.


In addition, Zhaoqing will optimize its industrial structure, expand and strengthen its advantageous brands, and take the creation of "one village, one product, one town, one industry" as an opportunity to support 13 villages in developing the tea industry, basically covering the production areas of Zhaoqing's major tea brands, further promoting the Zhaoqing tea brand, and helping the high-quality development of Zhaoqing's tea industry.


Guangning County Investment Promotion Bureau

Address: No. 6, Daxin Road, Chebeidong, Nanjie Town, Guangning County, Zhaoqing City, Guangdong Province

Tel:   0086-758-8639338

Fax:  0086-758-8669831

Email: gnzsb01@163.com

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