Thursday, February 29, 2024

[Investment Promotion]Digital transformation, quality improvement and innovation... Zhaoqing (Jinli Town) hardware industry transformation

Digital transformation, quality improvement and innovation... Zhaoqing (Jinli Town) hardware industry transformation


Released by Zhaoqing 2024-02-29 21:33 Guangdong


Walking into the office building of Guangdong Xinyongchang Hardware Technology Co., Ltd., the newly built Korean business department is facing the entrance of the exhibition hall. This is one of the important achievements after strategic transformation.

Guangdong Xinyongchang Hardware Technology Co., Ltd.

Guangdong Xinyongchang Hardware Technology Co., Ltd. Photo by Liao Wenyi


Huang Zhanhao, deputy general manager of Guangdong Xinyongchang, said: "In the past two years, we have mainly transformed into exports and strived to meet the standards of different countries." This is Huang Zhanhao's vision, and it is also the beautiful vision of Jinli Hardware Industry.


In Jinli Town, Zhaoqing City, the transformation and upgrading of the hardware industry is a matter well known to both government and enterprises.


Some companies are taking the path of export transformation, some are taking the path of technological innovation transformation, some are entering the new energy vehicle track, and some are deciding to move into the park for standardized production first...


Everyone has chosen a different path, but they are all working hard towards high-quality development.

Jinli Town

Jinli Town. 


In January 2023, the Zhaoqing Municipal Party Committee and Municipal Government proposed at the unveiling ceremony of Zhaoqing Jinli High-tech Zone to accelerate the transformation and upgrading of traditional industries dominated by hardware, and issued the "Zhaoqing Jinli High-tech Zone Hardware Industry Transformation and Upgrading Action Plan (2023- 2027)", vigorously support and promote the high-quality development of Jinli Hardware Industry.


In the past year, Jinli Town was listed among the "Top 1000 Towns in the Country", and Jinli High-tech Zone won the title of "China Hardware Intelligent Manufacturing Industry Innovation Base".

When workers process hardware products, brilliant sparks are produced.

When workers process hardware products, brilliant sparks are produced. Photo by Chen Yancheng


The Gaoyao District Hardware Industry Cluster is the only hardware industry cluster among the list of 100 clusters announced in 2023; the output value of 97 hardware enterprises has increased by 20% and tax revenue has increased by 45%...

Guangdong Provincial Auto Parts Industrial Park

Guangdong Provincial Auto Parts Industrial Park. Photo by Chen Yancheng


The high-scoring answer sheets prove that Jinli Hardware Industry has accelerated on the road of high-quality development and "rushing for exams". Behind this, there are three sets of changes worthy of attention.



There are a total of 7,310 hardware business entities registered in Jinli Industry and Commerce, but "only stars but no moon" is a prominent problem in the local hardware industry. The traditional industry is gradually entering a mature stage, and the slowdown in development is also its growing pains.


Jinli Hardware Intelligent Manufacturing Town

Jinli Hardware Intelligent Manufacturing Town. Photo by Chen Yancheng


Standardized kindergarten admission is a priority card played by Jinli. The 4,500-acre Jinli Hardware Smart Manufacturing Town has built an industrial park integrating R&D, production, and economy and trade. After entering the park, enterprise production will be more standardized, and industrial development will be facilitated towards clustering.

Ruri Metal has entered the hardware town

Ruri Metal has entered the hardware town. Photo by Liao Wenyi


Du Jiajun, General Manager of Ruri Metal Products Co., Ltd.

In the old industrial park, you could not find an electronic engineer even with RMB 50,000. Now that you have moved into a new park with a comfortable environment, it is easier to recruit high-end talents. It has also increased capital, expanded production, and expanded its business scope.


In 2023, Jinli High-tech Zone introduced 7 hardware manufacturing projects through investment promotion, promoted 2 industrial enterprises to complete capital increases and expanded production, and the hardware industry cluster further expanded.

The workshop of Ruri Metal Products Co., Ltd.

The workshop of Ruri Metal Products Co., Ltd. Photo by Liao Wenyi


At the same time, in order to increase the development growth rate, Jinli also promotes the transformation and upgrading of the hardware industry to high-end industries such as auto parts hardware, home appliance hardware, energy storage equipment hardware, and high-quality die-casting hardware.



At present, Haojin Aluminum Material Technology Co., Ltd. produces new energy vehicle battery trays; Li Taifeng Hardware transforms into producing heat treatment materials for auto parts; Junbao Hardware produces lamp casings for Jiali car lights; Helian Hardware produces car horn fixings...

After these companies entered the new energy vehicle track, they all ushered in a new atmosphere.

Haojin Aluminum Material Technology Co., Ltd. produces new energy vehicle battery trays.

Haojin Aluminum Material Technology Co., Ltd. produces new energy vehicle battery trays. Photo by Liao Wenyi


It is worth mentioning that Haojin Aluminum Material Technology Co., Ltd. has made a breakthrough.

Under the trend of new energy vehicles, it became a second-tier supplier of CATL. Last year, after layers of screening and multiple assessments, it was promoted to a first-tier supplier of CATL.




‘Good hardware, made by Jinli’, whether it is national standard or non-standard hardware products, if you can’t find them in Jinli, let alone anywhere else.


This is a saying that has been widely circulated in the hardware industry, which illustrates the status of Jinli Hardware in the industry.


Liu Runfeng, secretary-general of the National Technical Committee for Standardization of Hardware Products, has come to Jinli many times to inspect hardware companies.

The production workshop of Haojin Aluminum Material Technology Co.

The production workshop of Haojin Aluminum Material Technology Co., Ltd. Photo by Liao Wenyi


Liu Runfeng, Secretary General of the National Hardware Products Standardization Technical Committee said:

In recent years, in terms of production scale and product quality, the level of some hardware companies in Jinli is no worse than that of Zhejiang and Shanghai, and they are qualified to formulate national industry standards.


In recent years, many hardware companies in Jinli have become industry leaders through technology research and development and process innovation.


In 2023, Guangdong Xinyongchang successfully participated in the formulation and revision of the "Quality Grading and "Leader" Evaluation Requirements for Floor Springs";

The production site of Guangdong Xinyongchang Hardware Technology Co., Ltd.

The production site of Guangdong Xinyongchang Hardware Technology Co., Ltd. Photo by Chen Yancheng


Four Jinli hardware companies participated in the "First Guangdong-Hong Kong-Macao Greater Bay Area (Guangdong) High-Value Trademark Brand Cultivation Competition", and three hardware trademarks were declared to be included in the key trademark protection list of Guangdong Province;


At the 133rd Canton Fair, 18 Jinli hardware companies set up exhibitions in a row, focusing on promoting the "Good Hardware·Made by Jinli" regional public brand. When some foreign merchants came to the Jinli exhibition area, they said: "I know JinLi!"... Jinli Hardware Brand Value been greatly improved.


Photographed by Lai Jiale


Enterprises are the main body of innovation, and innovation is the source of vitality for enterprise development.



The production workshop of Guangdong Jiali Automobile Lighting Co., Ltd.

The production workshop of Guangdong Jiali Automobile Lighting Co., Ltd. Photo by Chen Yancheng


Huang Zhanhao, Deputy General Manager of Guangdong Xinyongchang said

The government has recommended many digital management manufacturers to assist in transformation and upgrading. This year, it plans to introduce digital management such as 5S to further control production costs and improve production efficiency.


Floor spring series products produced by Guangdong Xinyongchang.

Floor spring series products produced by Guangdong Xinyongchang. Photo by Liao Wenyi


Lin Zhongying, general manager of Zhaoqing Haojin Aluminum Technology Co., Ltd. said

Transformation and upgrading require strengthening innovation capabilities. In addition to producing battery trays for new energy vehicles, we have also recently been brave enough to try solar photovoltaic panel materials. According to the current development trend, we are expected to achieve revenue of 500 million yuan within the year.


In order to support Jinli Hardware Enterprises to play the leading role in innovation, Jinli High-tech Zone has issued the "Implementation Plan for Supporting Scientific and Technological Innovation of Zhaoqing Jinli High-tech Zone (Revised Draft)", which will award 72 national high-tech enterprises and 5 scientific and technological innovation platforms in 2023;

Jinli hardware products.

Jinli hardware products. Photo by Chen Yancheng


A "one-stop" service offline site for Zhaoqing's hardware quality infrastructure (Jinli High-tech Zone) has been established to provide free metal material chemical composition analysis and product quality inspection to enterprises in the region.


△Photographed by Chen Yancheng


Currently, there are 127 national-level high-tech enterprises in the hardware category, including 2 provincial-level engineering technology research centers, 1 provincial-level enterprise technology center, and 1 provincial-level enterprise key laboratory.


Zhaoqing Jinli High-tech Zone

Zhaoqing Jinli High-tech Zone. Photo by Chen Yancheng


Compared with the past, Jinli Hardware Industry has continuously and proactively narrowed the gap through innovation; compared with the future, Jinli Hardware Industry still needs to adhere to high-quality development and promote industrial transformation and upgrading.


Liang Wenjie, Deputy Secretary of the Gaoyao District Committee, Secretary of the Party Working Committee of Zhaoqing Jinli High-tech Zone, and Secretary of the Party Committee of Jinli Town, proposed that Jinli High-tech Zone will ensure that the total industrial output value exceeds 65 billion yuan in 2024, and the transformation and upgrading of the hardware industry will focus on digitalization, intelligent upgrading, and green Accelerate on the chemical production track.


Jinli will insist on emphasizing both the old and the new, focusing on the transformation and upgrading of traditional building hardware and household hardware on the one hand, and the development of the hardware industry in the direction of high value-added such as auto parts hardware, home appliance hardware, energy storage equipment hardware, and high-quality die-casting hardware.


Picture source published by Gaoyao


It will adhere to a two-wheel drive. On the one hand, it will target advanced regions to accurately attract small giant companies in the hardware industry, and on the other hand, it will organize local Jinli hardware companies to accelerate technological transformation and digital transformation and upgrading.


Guangdong Hongtu Science and Technology Park

Guangdong Hongtu Science and Technology Park. Photo by Deng Darong


We will adhere to the empowerment of science and technology, give full play to provincial engineering technology research centers and corporate key laboratories, provide a source of innovation driving force for the transformation and upgrading of the hardware industry, and improve the market competitiveness of enterprises; we will adhere to the principle of being pro-enterprise, warm and beneficial to enterprises, and optimizing the business environment. 

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Zhaoqing City very much welcomes technology companies and technology giants to start their own businesses in Zhaoqing.The creative atmosphere in Zhaoqing City is very good.


If you want to invest in China (Dinghu, Sihui, Gaoyao, Guangning, Deqing, Fengkai, Huaiji), you can contact me directly. I can help foreign investors reduce investment costs.


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Zhaoqing Investment Promotion Bureau

Address: 6/F, No. 18, Jiangbin West Road, Duanzhou District, Zhaoqing City, Guangdong Province

Tel: 0086-758-2899202

Fax: 0086-758-2282600

Email: zqszsj@126.com


Investment Promotion Bureau of Gaoyao District

Address: No.201, Nanxing 1st Road, Nan'an Street, Gaoyao District, Zhaoqing City

Tel:  0086-758-8392673

Fax: 0086-758-8200738

Email: gyzsjwlk@163.com

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