National level! The hardware industry cluster in Gaoyao District, Zhaoqing City, Guangdong Province was unveiled today

National level! The hardware industry cluster in Gaoyao District, Zhaoqing City, Guangdong Province was unveiled today

Gaoyao Release July 9, 2024 21:03 Guangdong, China

On July 9, 2024, at the opening ceremony of the 2nd China (Jinli) Hardware and Construction Expo, the unveiling ceremony of "National-level Small and Medium-sized Enterprises Characteristic Industry Cluster-Gaoyao District, Zhaoqing City, Guangdong Province Hardware Industry Cluster" was held simultaneously.

Chen Depei, Secretary of the Gaoyao District Committee, Wang Hongyuan, a fourth-level researcher of the Zhaoqing Municipal Bureau of Industry and Information Technology, Li Chaoyang, a fourth-level researcher of the Zhaoqing Municipal Bureau of Commerce, Deputy Secretary of the Party Working Committee and Director of the Management Committee of Zhaoqing Jinli High-tech Zone, and Luo Wenfei, Mayor of Jinli Town, jointly unveiled the "National-level Small and Medium-sized Enterprises Characteristic Industry Cluster-Gaoyao District, Zhaoqing City, Guangdong Province Hardware Industry Cluster".

▲ Gaoyao District Party Committee Secretary Chen Depei (second from left), Zhaoqing Municipal Bureau of Industry and Information Technology Level 4 Researcher Wang Hongyuan (second from right), Zhaoqing Municipal Bureau of Commerce Level 4 Researcher Li Chaoyang (first from left), Zhaoqing Jinli High-tech Zone Party Working Committee Deputy Secretary, Management Committee Director, Jinli Town Mayor Luo Wenfei (first from right) jointly unveiled the plaque.

Jinli Town "Small Hardware" Achieves "Big Industry"

▲ Hardware Smart Manufacturing Town--Jinli Town

The hardware industry cluster in Gaoyao District, Zhaoqing City, Guangdong Province is located in Jinli Town, Gaoyao District. The industry covers an area of ​​30 square kilometers. It has become a well-known regional brand in China with its wide range of products, high concentration, and complete industrial chain. The extension and added value of the metal processing industry chain are constantly increasing.

According to statistics, there are currently more than 7,000 hardware enterprise groups (individuals) registered in Jinli Town, with more than 300 categories and more than 2,000 types of products. About 70% are sold domestically, and 30% are exported to Europe, America, the Middle East, Africa and Southeast Asian countries. The cluster has several large industrial platforms such as Hardware Smart Manufacturing Town, Xinji Innovation Technology Park and Jintao Industrial Park, with a complete industrial chain, more than 30 upstream raw materials, casting and other enterprises, and supporting electroplating industrial parks, mold cities, etc.; downstream supporting doors and windows city, logistics city, international exhibition center and auto parts, home appliances and home furnishing enterprises.

Last year, Zhaoqing City issued the "Zhaoqing Jinli High-tech Zone Hardware Industry Transformation and Upgrading Action Plan (2023-2027)", which provided strong policy support for promoting the transformation and upgrading of Jinli hardware industry. In the same year, Gaoyao District Hardware Industry Cluster was successfully selected into the list of national-level small and medium-sized enterprise characteristic industrial clusters, and it was the only hardware industry cluster in the list of 100 clusters announced that year. "Small hardware" has truly become a "big industry", "small workshops" have moved to the international "big stage", and Jinli Hardware's "gold content" is getting higher and higher.

▲ Exhibitors carefully prepared their most advanced and best-quality products to appear at the Second China (Jinli) Hardware Construction Expo

Liu Hanghui, executive secretary general of Foshan Furniture Industry Association, believes that Foshan has outstanding advantages in the development of pan-home furnishing industry and a large demand for hardware accessories. Jinli Town has unique advantages in both regional conditions and hardware industry development strength. He hopes that the two places will strengthen exchanges and docking, explore and deepen the coordinated development path of the industrial clusters in the two places, form industrial complementarity, and achieve common development. "I hope that in the future, relying on the advantages of Jinli's hardware industry cluster, we can cooperate with Foshan in the pan-home furnishing field in product research and development, talent training, and market development in the home furnishing sector." Liu Hanghui said.

"Good hardware, made by Jinli"

Regional public brand release

At the opening ceremony,Jinli Town also released "Good hardware, made by Jinli" regional public brand registered trademarkand Jinli mascot "Smart Golden Dragon" cartoon IP image

▲Regional public brand registered trademark of "Good hardware, made by Jinli"

It is understood that the registered trademark of the regional public brand of "Good hardware, made by Jinli" is designed with many elements rich in Jinli characteristics: the main body of the trademark is Jinli's traditional cultural dragon boat, symbolizing the spirit of Gaoyao Dragon Boat Race of "developing in groups and standing at the forefront"; and the six water patterns below represent the cooperation between the Hong Kong Liuwei Hometown Association and Jinli; the hardware product elements and city elements are extracted above the trademark to form the pinyin initials of "Jinli", symbolizing that Jinli people work together to build a beautiful home and support each other to jointly create a good hardware brand.

What is a regional public brand?

In recent years, regional public brands often appear in the field of agricultural products, but in fact regional branding is a regional cultural phenomenon, and regional public brands play the role of the registered place of industry or product. For example, French perfume, Italian leather shoes, Swiss watches, Jingdezhen ceramics or Yangcheng Lake hairy crabs, consumers often use the origin as the first mark to identify the brand during the selection process.

It is understood that last year, 88 hardware companies "grouped together" to participate in the Canton Fair for the first time, showing the world the regional public brand of "Good hardware, made in Jinli". Later, Jinli Town also organized companies to appear in major exhibitions in the form of the regional public brand of "Good hardware, made in Jinli" many times, helping companies to find high-quality customers and win orders, and to build regional public brands from many aspects such as industry norms, product standards, and supply chains to form a regional industrial ecosystem. Through the construction of regional public brands, Jinli Town helps companies to effectively connect with the big market, and "Good hardware, made in Jinli" has become a "golden business card" of Jinli's local characteristics.

▲ Companies look for high-quality customers and win orders at the exhibition. 

▲ Companies look for high-quality customers and win orders at the exhibition

"The effect of the regional public brand has gradually been released, and customers have a better understanding of our Jinli hardware companies, which is very beneficial to the company." Zhong Ganxin, marketing director of Kaida Hardware Technology (Guangdong) Co., Ltd. said.

The holding of the 2nd China (Jinli) Hardware and Construction Expo has given the vast market an opportunity to have a deeper understanding of Jinli hardware products.

▲ The above two pictures were taken by Chen Yancheng

▲ Many foreign merchants visited and purchased at the exhibition. 

"By holding the exhibition to bring together hardware companies, I can better find suitable hardware accessories suppliers and understand a more comprehensive product catalog. I think it's very good!" said MEDHAT, a merchant from Egypt.

"Smart Golden Dragon" cartoon IP debuted

▲"Smart Golden Dragon" image

The mascot "Smart Golden Dragon" combines all the symbols of Jinli's industries. The "gilded dragon horns" on its head represent Jinli's electroplating industry; the sword flower on its forehead is nicknamed "Sky-measuring Ruler" and "Wind and Rain Flower", representing Jinli's agriculture and high-quality agricultural products; the nose pattern is mosaic ceramics, representing Jinli's green building materials industry; the big eyes are car lens headlights, representing Jinli's auto parts industry; the hand is holding Jinli's dragon boat paddle. Jinli's dragon boat racing is listed as a provincial intangible cultural heritage project, and the spirit of dragon boat racing has inspired generations of Jinli people to forge ahead; the clothes, collars and buttons of the "Smart Golden Dragon" are all hardware accessories, and the logo is a gold-painted signboard with the words "Good hardware, made in Jinli".

"The 'Smart Golden Dragon' cartoon IP image represents a microcosm of Jinli's industrial transformation and development, and foreshadows the unlimited possibilities of Jinli in industrial transformation and upgrading." said Feng Dongni, member of the Jinli Town Party Committee and deputy mayor.

Jinli Town is a typical town of Zhaoqing City's "New Industrialization and New Urbanization Integration High-quality Development Pilot" and the first batch of "Hundreds of Millions of Projects" in the province. With the appearance of the "Smart Jinlong" cartoon IP, Jinli Town has also integrated the "Smart Jinlong" cartoon IP into the town's appearance improvement, the construction of harmonious villages, and the promotion of large-scale activities, using cultural IP to enhance the popularity of Jinli Town.

Southern + Zhaoqing Jinli Channel was also officially launched

On the same day, the Southern + Zhaoqing Jinli Channel was also officially launched, becoming Jinli's mobile-oriented theme propaganda and regional brand refinement information hub, creating an authoritative regional new mainstream public opinion platform, serving the overall economic and social development of Jinli Town and Jinli High-tech Zone, and playing the strong tone of Zhaoqing's "first town" development in the Guangdong-Hong Kong-Macao Greater Bay Area.

Original title: "National-level Small and Medium Enterprises Characteristic Industrial Cluster-Gaoyao District Hardware Industry Cluster in Zhaoqing City, Guangdong Province" was unveiled

Investment Promotion Bureau of Gaoyao District

Address: No.201, Nanxing 1st Road, Nan'an Street, Gaoyao District, Zhaoqing City

Tel:   0086-758-8392673

Fax:  0086-758-8200738

Email: gyzsjwlk@163.com

國家級！廣東省肇慶市高要區五金產業群聚今日揭牌

高要發布 2024年07月09日 21:03 中國廣東

2024年7月9日，在第二屆中國（金利）五金建博會開幕式上，同步舉辦了「國家級中小企業特色產業集群——廣東省肇慶市高要區五金產業集群」揭牌儀式。

高要區委書記陳德培，肇慶市工信局四級調研員王洪元，肇慶市商務局四級調研員李朝陽，肇慶金利高新區黨工委副書記、管委會主任，金利鎮鎮長駱文飛共同為「全國中小企業特色產業群聚－廣東省肇慶市高要區五金產業群聚」揭牌。

金利鎮“小五金”成就“大產業”

廣東省肇慶市高要區五金產業集群位於高要區金利鎮，產業佔地面積達30平方公里，以其產品種類多、集中度高、產業鏈完善等特徵成為國內知名地域品牌，金屬加工產業鏈延伸和附加價值不斷提升。

根據統計，目前金利鎮內工商登記五金企業集（個）體戶7000多家，產品多達300多類2000多種，約七成內銷，三成出口歐美、中東、非洲及東南亞國家。集群內擁有五金智造小鎮、信基創新科技園區及金淘產業園等多個大型產業平台，產業鏈完善，上游原料、鑄造等企業30多家，並配套有電鍍產業園區、模具城等；下游配套有門窗城、物流城、國際會展中心及汽配、家電家居等企業。

去年，肇慶市印發《肇慶金利高新區五金產業轉型升級行動方案（2023-2027年）》，為推動金利五金產業轉型升級提供了有力的政策支持。同年，高要區五金產業集群成功入選國家級中小企業特色產業集群名單，是當年公佈的100個集群名單中唯一五金產業集群。 “小五金”真正成為一個“大產業”，“小作坊”走向國際“大舞台”，金利五金“含金量”越來越高。

佛山市家具業協會執行秘書長劉杭輝認為，佛山的泛家居產業發展優勢突出，五金配件需求大，而金利鎮無論是區域條件、五金產業發展實力都佔著得天獨厚的優勢，希望兩地加強交流對接，探索深化兩地產業群聚協調發展路徑，形成產業互補，實現共同發展。 「希望未來能依托金利五金產業集群優勢，與佛山泛家居領域在家居板塊上進行產品研發、人才培養以及市場開拓等方面進行合作發展。」劉杭輝說。

“好五金，金利造”

區域公共品牌發布

開幕式上，金利鎮也發布了「好五金，金利造」區域公共品牌註冊商標和金利吉祥物「智慧金龍」卡通IP形象。

據了解，「好五金，金利造」區域公共品牌註冊商標由眾多富有金利特色的元素設計而成：商標主體是金利傳統特色文化龍舟，象徵著「抱團發展、勇立潮頭」的高要賽龍舟精神；而下方的六道水紋代表香港六圍同鄉會與金利的攜手同心；商標上方提煉五金產品元素與城市元素，組成「金利」拼音首字母，象徵金利人攜手同心共建美好家園，互相支持共同打造好五金品牌。

什麼是區域公共品牌？

近年來，區域公共品牌往往出現在農產品領域，但實際上區域品牌化是一種區域的文化現象，區域公共品牌扮演著產業或產品戶籍地的角色。例如，法國香水、義大利皮鞋、瑞士手錶、景德鎮陶瓷或陽澄湖大閘蟹，消費者在挑選的過程中，往往以產地為第一標識識別品牌。

據了解，去年88家五金企業「組團出征」首次參加廣交會，向世界亮出了「好五金，金利造」區域公共品牌。後來金利鎮也多次組織企業以「好五金，金利造」區域公共品牌形式亮相各大展會，幫助企業尋找優質客源、斬獲訂單，並從產業規範標準、產品標準、供應鏈等多方面著手打造區域公共品牌，形成區域產業生態圈。透過區域公共品牌的建設，金利鎮幫助企業實現與大市場的有效對接，「好五金，金利造」成為了金利地方特色的一張「金名片」。

「區域公共品牌帶來的效果已經逐漸釋放出來了，客戶們對我們這些金利五金企業有了更多了解，對企業來說非常受惠。」開達五金科技（廣東）有限公司行銷總監鐘幹新這樣說。

第二屆中國（金利）五金建博會的舉辦讓廣大市場有了更深入了解金利五金產品的機會。

「透過舉辦展覽會把五金企業聚集在一起，讓我能更好找到適合的五金配件供應商，了解更全面的產品目錄，我覺得非常好！」來自埃及的客商MEDHAT這樣說道。

吉祥物「智慧金龍」集合了金利所有產業象徵於一身，頭頂的「鍍金龍角」代表金利的電鍍產業；額頭是有著「量天尺」「風雨花」雅號的劍花，代表著金利的農業和優質農產品；鼻子花紋是拼花陶瓷，代表金利綠色建材行業；大眼睛是汽車透鏡大燈，代表著金利的汽配產業；手握的是金利龍舟槳，金利賽龍舟被列為省級非物質文化遺產項目，賽龍舟精神激勵著一代又一代金利人奮發前進；「智慧金龍」的衣服、領花和紐扣都是五金配件，logo是「好五金，金利造」金漆招牌。

「『智慧金龍』卡通IP形象代表的是金利產業轉型發展的縮影，預示著金利在產業轉型升級中的無限可能。」金利鎮黨委委員、副鎮長馮冬妮說。

金利鎮是肇慶市「新型工業化新型都市化融合高品質發展試點」、省首批「百千萬工程」典型鎮，隨著「智慧金龍」卡通IP的亮相，金利鎮也把「智慧金龍」卡通IP融入圩鎮風貌提升、和美鄉村建設、大型活動宣傳推廣等面向中，運用文化IP提升金利鎮的知名度。

南方+肇慶金利頻道也正式上線

當天，南方+肇慶金利頻道也正式上線，成為金利面向行動端的主題宣傳、區域品牌提煉的資訊樞紐，打造權威區域新型主流輿論平台，服務金利鎮、金利高新區經濟社會發展大局，在粵港澳大灣區奏響肇慶「第一大鎮」發展強音。

原文標題：「國家級中小企業特色產業群聚－廣東省肇慶市高要區五金產業群聚」揭牌