Longfu Town, Sihui City, China: Strengthening the Town Economy and Drawing a "New Picture" of Rural Revitalization

Longfu Town, Sihui City, China: Strengthening the Town Economy and Drawing a "New Picture" of Rural Revitalization

March 27, 2024 21:21 Guangdong, China

In recent years, Longfu Town, Sihui City has conscientiously implemented the specific deployment of the Provincial Party Committee's "1310", adhered to the leadership of party building, focused on the "four major advantages" of regional transportation, investment depression, industrial foundation, and cultural and tourism resources to create a strong town with industrial and commercial characteristics, and made efforts to rush ahead on the new track of "hundreds of millions of projects". On October 20, 2023, Longfu Town was listed in the list of top 1,000 towns in the "2023 National Top 1,000 Town Development Report" released by the Guoxin Small and Medium-sized City Index Research Institute, further encouraging Longfu Town to take the road of strengthening towns and enriching people in the new era.

Focus on improving industrial quality and efficiency

Longfu Town is anchored in the development positioning of building a "10 billion-level industrial town", planning industrial projects around regional characteristics and advantages, and continuously promoting industrial development to shift gears and speed up.

In 2023, the town will achieve a total industrial output value of 15.765 billion yuan, a year-on-year increase of 6.72%; and an industrial added value of 2.757 billion yuan, a year-on-year increase of 9.8%. The total industrial economy will continue to grow, and the quality of development will continue to improve.

▲Zhaoqing (Sihui) Electronic Information Industrial Park.

1  New breakthroughs in attracting investment

Firmly establish the awareness of the Greater Bay Area, follow the "leading + characteristic" industrial positioning, actively undertake the industrial spillover of the core cities in the Guangdong-Hong Kong-Macao Greater Bay Area, and change "attracting investment" to "selecting businesses and capital". In 2023, 10 new projects with a total investment of more than 100 million yuan, such as China Power Construction Energy Storage and Aopu Aluminum, will be introduced, with a planned investment of 2.85 billion yuan. It is expected that the annual output value will reach 3.48 billion yuan after reaching full production, and the annual tax revenue will exceed 120 million yuan.

2 Promote the upgrading of high-quality enterprises

Actively promote the technical transformation and potential tapping, capital increase and expansion of key enterprises such as Dazheng and Nandu, and guide enterprises to increase investment in scientific research and enhance competitiveness. Since 2023, the town's industrial technical transformation investment has reached 210 million yuan, a year-on-year increase of 578.21%; corporate R&D expenses have exceeded 190 million yuan, a year-on-year increase of 2.7%.

3  Vigorously develop green energy industries

Actively develop "fish-light complementary" photovoltaic power generation projects to drive surrounding farmers to develop high-value-added aquaculture and effectively improve the per-mu benefits of fish ponds. At present, Huadian and China Energy Construction have a total investment of about 2.03 billion yuan, with an installed capacity of about 400MW. A total of more than 5,000 acres of land lease contracts have been signed, and it is expected to provide more than 8 million yuan in rental income to the village collective each year. In addition, the introduction of the Keya Environmental Protection Industrial Park project promoted the upgrading and transformation of the Longfu Electroplating Park, effectively freeing up 317 acres of industrial land to develop characteristic industries such as electronic information, advanced equipment manufacturing and metal processing, and realizing the "emptying the cage and replacing the bird" of the industrial platform.

Focus on characteristic industries that enrich the people

We have made solid progress in promoting rural revitalization through Party building, focusing on giving full play to the vanguard and exemplary role of the village committee and party members. All villages have taken the lead in planning large-scale industrial projects, based on their resource endowments to optimize and strengthen the leading agricultural industries, and gradually developed into characteristic agricultural industrial belts such as 10,000 mu aquaculture belt, 5,000 mu fishery and light complementary industrial belt, 2,000 mu flower and seedling planting base, 1,000 mu vegetable planting demonstration base, and 1,000 mu fruit planting park.

▲Yuyi Aquatic Cooperative, Longfu Town, Sihui City.

▲Agricultural Demonstration Base, Longfu Town, Sihui City.

▲Agricultural Demonstration Base, Longfu Town, Sihui City - Leek Base.

At present,

The collective income of the 7 administrative villages in Longfu Town has entered the ranks of "100,000+", among which Yanling Village and Shuikou Village exceed 500,000 yuan, Longtou Village, Yingjiao Village, and Baishitang Village have a collective income of more than 300,000 yuan, and the per capita disposable income of rural residents in the town will exceed 38,000 yuan in 2023.

▲Longtou Dazhai, Longtou Village, Longfu Town, Sihui City.

1 Vigorously support rural characteristic industries

Carefully plan one village and one product, cultivate leading agricultural enterprises to link farmers and promote villagers' income. Accelerate the construction of the Longtou Village Freshwater Fish Clean Purification Breeding Demonstration Base Project, which can increase the annual income of farmers by 70,000 yuan and the village collective by 50,000 yuan after completion. Yanling Village actively revitalizes the inefficient use of factory buildings by the village collective and introduces a food supply model of deep processing of pre-prepared dishes. After completion, it is expected to increase the village collective economy by more than 200,000 yuan and drive the surrounding farmers to increase their income by more than 100,000 yuan per household. Introduce companies such as Wangtian and Jugu to contract 1,000 acres of land, including abandoned land, to build a vegetable planting base, and use the "company + village collective + farmer" model to drive Longtou, Yitian and other village collectives and more than 480 households to increase their income by about 1.6 million yuan.

2 Promote the integrated development of agriculture, culture and tourism

Deeply explore the distinctive cultural heritage of the Sixth Patriarch Zen Buddhism, the Red Revolution, and the clean family style, promote the integrated development of excellent culture and the agricultural, cultural and tourism industries, build a rural tourism demonstration project based on the Lu family of Longtou Dazhai Village, which has a clean family culture of more than 1,100 years, and continue to improve the supporting facilities of the Tianxin Zen Temple (Sixth Patriarch Ancient Temple) scenic area, and create a "golden business card" that combines Longfu rural construction with tourism.

Focus on the construction of beautiful towns

Taking infrastructure construction and public service improvement as the starting point, each village committee actively mobilizes the masses to actively participate in the "Hundreds of Millions of Projects", deepens the construction of beautiful towns, and further stimulates the strong momentum of Longfu's high-quality development.

▲Aerial photography of beautiful villages in Longfu Town, Sihui City.

1 Continue to improve the construction of regional transportation network

Accelerate the construction of the Longfu Interchange of the Second Guang Expressway, promote the upgrading and reconstruction of the Provincial Highway S118 and the construction of Guangyuan Avenue, and dredge the "capillaries" of urban transportation. Deepen the construction of "four good rural roads" and promote integrated construction with industrial parks and tourist attractions. In 2023, 5 "four good rural roads" have been completed, and 23.7 kilometers of dual-lane roads have been connected to administrative villages.

2 Deepen the construction of beautiful and livable villages

In 2023, we will continue to invest 400,000 yuan to renovate and upgrade the facilities of town and village houses, and classify and implement farmhouse renovation based on the characteristic folk culture of each village to continuously improve the living environment. Promote the construction of "four small gardens" in combination with village layout and waste resource utilization, mobilize villagers to plant vegetables, fruits, trees, etc. on idle land in front of and behind houses, use local materials such as discarded tiles, bricks, and wood for fences or landscape shaping, effectively promote the renovation of corners, and give the rural landscape a new look. At present, the town has created more than 130 "four small gardens" to create a beautiful rural landscape from point to surface.

3 Continuously improve the level of public services

Continue to promote the construction of health infrastructure, continuously improve the hardware and software equipment of Longfu Health Center in accordance with the principle of filling in the gaps, comprehensively improve the basic medical and health service capabilities, and plan to initiate the project to acquire land, change the nature of the original site, re-plan and set up outpatient and inpatient rooms, and build a new outpatient and inpatient complex building with an area of ​​about 2,000 square meters and 21 beds.

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Ranked among the top 1,000 towns in China, how can Longfu Town, Sihui City, China explore new things?

Zhaoqing (Sihui) Electronic Information Industrial Park--Longfu Town, Sihui City, China

Welcome everyone to visit Longfu Town, Sihui City, China!

Longfu Town Investment Promotion Office

Tel：0086-758-3812613（粤语、普通话）

Sihui City--China's key cities for attracting foreign investment

Investment Promotion Bureau of Sihui City

Address: 3F, Administrative Center, Dongcheng Street, Sihui City, Guangdong Province

Tel:   0086-758-3611228（粤语、普通话）

Fax:  0086-758-3611188

Email: SHQYFW@VIP.163.com（English、中文）

Chen Hongyu, professor of the Party School of Guangdong Provincial Committee: Sihui was selected as one of the "Top 100 Counties in China" by "five coordinations"

Chen Hongyu, professor of the Party School of Guangdong Provincial Committee: Sihui was selected as one of the "Top 100 Counties in China" by "five coordinations"

Sihui released on August 4, 2024 12:23 Guangdong, China

On July 31, 2024, "Research on High-quality Development of China's County Economy in 2024" announced the list of "2024 CESI Top 100 Counties", among which Sihui City, Guangdong Province was successfully selected and ranked 87th. It is the second county (city, district) in Guangdong Province to be selected in the list of "CESI Top 100 Counties" after Boluo County, Huizhou.

In this regard, Nanfang Daily and Nanfang+ interviewed Chen Hongyu, professor of the Party School of Guangdong Provincial Committee. Why was Sihui selected? What factors contributed to its success? Professor Chen believes that the most prominent feature of Sihui is coordinated development. In addition, he also proposed three transformation paths and four directions of development that Sihui needs to make up for its shortcomings.

Chen Hongyu, professor of the Party School of Guangdong Provincial Committee.

"Five coordinations" of county development

"If the county prospers, the whole province prospers; if the county is active, the whole province is active." At present, Guangdong is deeply implementing the "Hundred Million Project" to support the high-quality development of counties. It is gratifying that Sihui has entered the list of "CCID Top 100 Counties". It is also a good opportunity to learn from the experience of county revitalization, analyze advanced models, and find problems and gaps. This is the significance of our study of Sihui.

Nanfang Daily, Nanfang+: Why do you think Sihui City, Zhaoqing, can be selected into the list of "CCID Top 100 Counties"? What are its advantages?

Chen Hongyu: Although Sihui's area, population, industry, and finance are medium-sized in Guangdong Province, for a long time, Sihui has been very pragmatic in all its work, attaching importance to laying the foundation, and moving forward step by step. According to the new development concept, comparing the comprehensive strength of counties, Sihui with balanced development has always been at the forefront of all counties in the province. Sihui's selection into the list of the top 100 counties in the country reflects that Sihui City has carefully understood the requirement of "coordination is both a goal and a means", and has closely focused on the word "coordination" to plan the comprehensive development of the county economy.

Guangdong Province (Zhaoqing) Large Industrial Cluster Area. --Located in Dasha Town, Sihui City, Guangdong Province

The first is the coordination of industrial structure. Sihui is adjacent to industrially developed cities such as Guangzhou and Foshan, and is surrounded by dense air, rail and water transportation networks. It was originally a land of fish and rice in the Pearl River Delta Plain, and has the conditions for coordinated development of the first, second and third industries. Since the reform and opening up, Sihui has attached great importance to attracting investment and innovative development, vigorously undertaken the industrial transfer from Guangzhou and Foshan, and developed emerging industries; at the same time, it has also used its location and transportation advantages to develop jade processing and characteristic agriculture, and cultivated large-scale professional markets, so that Sihui's first, second and third industries have their development highlights and development momentum, and the location advantages have been fully transformed into market competitive advantages.

The second is the coordination of urban and rural development. The town level is the fulcrum connecting counties and villages and promoting urban-rural integration. The development of the town area supports the overall development of the county area. Sihui was originally a large agricultural county. Over the past decade, Sihui has insisted on sinking its center of gravity, strengthening the team and team at the town level, fully delegating power, and encouraging each town and street to explore development paths that are adapted to local conditions and based on the local area. At present, the overall pattern of coordinated development of Sihui's central towns, specialized towns, characteristic towns and surrounding villages has basically taken shape.

Longma Village, Dasha Town, Sihui, is one of the first batch of provincial model villages in Guangdong Province.

The third is the coordination of economy and people's livelihood. The broad masses of people are the main builders and beneficiaries of the county economy. Sihui adheres to the "people-centered" principle, strives to coordinate the relationship between economic development and benefiting the people's livelihood, and dares to and is good at spending money on people's livelihood. Although Sihui's fiscal situation is not loose, in 2023, Sihui's livelihood expenditures accounted for 82.4% of general public budget expenditures, and the city's education, medical care, health, elderly care and infrastructure construction are constantly upgrading.

The fourth is the coordination of "internal and external relations". Sihui is the "Eastern Gate" of Zhaoqing City, and the "Western Gate" of the Guangdong-Hong Kong-Macao Greater Bay Area and the Pearl River Delta connecting the "Pearl River-Xijiang" economic belt. As a "two-way opening" window to the outside and the inside, in recent years, in addition to continuing to consolidate the industrial integration between Sihui and Guangzhou and Foshan, it has also focused on expanding the introduction of funds, technologies, and projects from Shenzhen, Dongguan, Hong Kong and other places; at the same time, it also pays attention to making good use of water transportation, aviation and other transportation resources in Guangzhou, Qingyuan and the Xijiang and Beijiang River basins, so that various resource elements, major projects, and leading enterprises can flow into the local area more smoothly.

Fifth, overall coordination. Sihui can be among the "Top 100 Counties in China". Thanks to the guidance of the Provincial Party Committee's "Hundred Million Project", the Sihui Municipal Party Committee has insisted on self-revolution and improved its ability to think big and plan the overall situation. Especially in recent years, the Sihui Municipal Party Committee and Municipal Government have continuously strengthened the training and use of talents, and the leadership teams at all levels have worked hard to implement the concept of coordinated development in all aspects of daily work.

"Three Transformations" in a Critical Period

Nanfang Daily, Nanfang+: At present, what are the shortcomings of Sihui? What should we pay attention to in development?

Chen Hongyu: At present, Sihui is taking high-quality development as its theme, adhering to problem-oriented approach, and promoting the transformation of various aspects of work. First, the transformation of industries. At present, the proportion of traditional industries in Sihui is still relatively large, and it is urgent to further enhance the scientific and technological content, so as to improve the market competitiveness of various industries. Second, the transformation of urban and rural planning and construction, including the improvement of urban and rural layout planning, land planning, and transportation planning. While further focusing on the construction of the county town, we should promote the planning and construction of the county, town, and village levels to a new level. Third, the transformation of basic public services. At present, Sihui's basic public services are still not comprehensive enough. There are still many deficiencies in the coverage and level of basic public services between urban and rural areas and between different household registrations, and there are still many shortcomings that need to be further made up.

In recent years, Weizheng Town, Sihui has attached great importance to the development of the night orchid specialty industry, and cultivated it as a "one village, one product" specialty industry.

"Four major directions" for high-quality development

Nanfang Daily, Nanfang +: In the next step, from which directions will Sihui make efforts to continuously promote the development of the county economy? What suggestions do you have for this?

Chen Hongyu: In the next step, Sihui can follow the example of the counties and districts in Jiangsu, Zhejiang, Shandong and Guangdong Province that are at the forefront of development, so that development can be more coordinated and of higher quality.

Specifically, first, we must continue to work hard to maintain the intensity of industrial investment. We must correctly judge the stage of Sihui's industrialization process. Sihui's industrialization has not entered a mature stage, but there is still a lot of room for development. Realizing the dominance of manufacturing is still the basic direction of Sihui's industrial optimization. We must continue to focus on introducing and developing new manufacturing industries, and strive to promote industrial investment and market investment to a new level. This is an important prerequisite for Sihui's industrial development to continue to maintain its stamina.

The scenery on both sides of the river in Sihui City.

Second, we must work hard on overall planning and coordinated promotion. We must further enhance the coordination capabilities of all aspects of economic and social development, and make planning, reform and coordination first, and draw a blueprint to the end, so that the county's economic development will be more orderly, the overall work will be more targeted, the policy orientation will be more consistent, and the work will be more orderly and standardized.

Third, we must work hard to sink the center of gravity and strengthen grassroots organizations. We must strengthen guidance, further mobilize the initiative and enthusiasm of grassroots organizations and the broad masses of party members and the masses, strengthen guidance, and sink various resource elements to the grassroots level, so that towns and villages have both power and resources, so that grassroots organizations can be more creative and more courageous in promoting reform.

Fourth, we must make efforts to develop people's livelihood undertakings. We must strive to organically combine deepening the reform of county systems and mechanisms with enhancing the people's sense of gain and happiness, create a first-class social environment in the province that is easy to start a business, easy to innovate, easy to live in, and easy to develop, encourage innovation, open up more entrepreneurial employment opportunities, and effectively improve the income level and consumption capacity of the people in Sihui to stimulate economic vitality and social vitality.

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Sihui City--China's key cities for attracting foreign investment

Investment Promotion Bureau of Sihui City

Address: 3F, Administrative Center, Dongcheng Street, Sihui City, Guangdong Province

Tel:   0086-758-3611228

Fax:  0086-758-3611188

Email: SHQYFW@VIP.163.com

China Sihui Jade From TianGuangXu to the City That Never Sleeps

 China Sihui Jade From TianGuangXu to the City That Never Sleeps

Southern News Network 2020-08-21 15:19

The weather after the typhoon was particularly quiet, but a city under the night sky still exuded steaming heat.

At 1:15 am on August 20, 2020, a Douyin live broadcast room named "Shilipai Jade" was still in full swing. The female anchor was measuring the thickness of the jade Buddha sculpture with a cursor scale in front of the camera, while introducing the meaning of the Buddha sculpture. The barrage under the live broadcast room kept popping up, discussing the workmanship and texture of the goods.

The live broadcast room is located in Sihui City, the "Hometown of Chinese Jade". More than 70% of the jade pendants and ornaments in the country are made by Sihui jade craftsmen. Today, Sihui is also at the forefront of the industry in the "new track" of online live broadcasting, occupying the top position in jewelry live broadcast sales on multiple platforms, and is known as the "Chinese Jade Live Broadcast Capital" in the industry. Sihui Jade has 3 million visitors a day, with daily sales of nearly 30 million yuan, accounting for about 60% of the city's total jade sales.

By seizing the new opportunities of e-commerce live streaming, Sihui has opened up a distinctive development path of "online live streaming + jade", and the city's jade industry has continued to develop in the direction of aggregation, service, and high-end.

Embrace change and dare to be the first

"Entrepreneurship is a temperament written in the genes of Sihui's jade industry." Fang Guoying, general manager of Wanxinglong Jade City (hereinafter referred to as "Wanxinglong"), introduced that Sihui has always been at the forefront of every stage of the development of the jade industry and has always embraced change.

Sihui has no jade minerals. Under the historical opportunity, a group of jade craftsmen gathered here and gradually formed family workshops. In the mid-to-late 1990s, under the support and guidance of the local government, jade professional markets gradually took shape, and a number of jade streets and jade cities with a certain scale and grade were built, attracting a large number of merchants to invest and trade.

During this period of rapid development, jade merchants with entrepreneurial spirit spontaneously formed the "Jade Tianguang Market" market. From midnight to dawn, merchants came to purchase jade in an endless stream.

The brave and competitive Sihui jade people made a name for themselves throughout the country and even the world. Sihui Jade Market gradually became a well-known jade product sales distribution center and the largest jadeite wholesale market in Guangdong. In 2003, Sihui City was awarded the title of "China Jade Hometown", and Yucheng became the city abbreviation of Sihui City.

Grassroots entrepreneurship has its vibrant and progressive side, but naturally it also has its disorderly and chaotic side. Entering the second decade of the new century, some merchants have problems such as dishonest management and false price reporting, which hindered the development of Sihui's jade industry.

In 2013, a group of Sihui jade markets represented by Wanxinglong bravely took the first step to reverse the industry's malpractice. Through the party members' leading by example, they took the lead in promising "all A-grade products, 10 times compensation for fakes" nationwide, eliminating the problem of selling inferior products as good ones from the root, which hindered the development of the industry.

In the first half of this year, e-commerce live broadcast ushered in a period of great explosion. Jewelry live broadcast has come into the public's view from a little-known corner. Sihui jade live broadcast has been repeatedly exposed in the mainstream financial circle and has become an indispensable part of various e-commerce live broadcast platforms. The "Chinese Jade Town" has ushered in the revival of development.

All this seems sudden, but behind it is still the efforts of Sihui jade people who seek innovation and change.

Around 2015, affected by the economic environment, sales of many traditional jade stores in Sihui began to tighten. Some people held on, while others thought about change. From the initial "micro-business" sales to the market "walking broadcast", many new faces holding mobile phones entered the store, bringing new sales methods and new vitality.

While other jade markets are still driving away anchors because of the "newness" of online live broadcasting, live broadcast rooms have been built one after another in Sihui. The live broadcast rooms that are still brightly lit until late at night echo the Tianguang Market that never stops day and night. Now, in addition to jade merchants, there are also young people who are heading straight for the wind.

The development of new formats requires the help of new industry forces. In recent years, the Sihui Municipal Party Committee and Municipal Government have successively signed cooperation agreements with Taobao, JD.com, Duizhuang, YY, Kuaishou and other platforms. In June this year, the Sihui LIVE Live Broadcast Base (hereinafter referred to as the "LIVE Live Broadcast Base") built in cooperation with Douyin was officially put into operation. In the months since its construction, the base has more than 300 merchants settled in, and there are more than 500 active live broadcast accounts. The activity of the local live broadcast industry can be seen.

Once again, Sihui has "been the first to taste the soup" of the new stage of jade development.

A city where young people pursue their dreams

Usually, we can't see the anchor's face in the jewelry live broadcast room. The camera focuses on the goods displayed in the anchor's hands, and behind the camera are young and energetic faces.

"Earrings represent listening to the voice of love for a lifetime. This pair of fluorescent earrings is very suitable as a token of love." Xin Yang, who is working hard to recommend goods in front of the camera, is an anchor under the Shilipai Company. She is just 25 years old this year and has lived in Shanghai, Yunnan, Myanmar and other places. In the end, she chose to stay in Sihui and become a jade anchor.

"If you want to use one word to describe Sihui, it would be 'steaming'." Xin Yang said that she is a person who dares to challenge herself and try new things. When she first arrived in Sihui, she was infected by the vitality of the city. In Tianguang Market, there are merchants coming and going 24 hours a day. Everyone is walking in a hurry, with a firm and hopeful look in their eyes. "People always have to go to a place where they can realize their dreams. For me, that place is Sihui."

After the completion of the LIVE live broadcast base, Xinyang began her live broadcast career. Having had experience in e-commerce, she quickly got on the right track and recommended carefully selected goods to fans in the live broadcast room every day. "The live broadcast of jade is full of imagination. Just like everyone in this city, every stone has its own story." Xinyang said.

"Xinxin, I am doing jade live broadcast in Sihui, why don't you help me?" Because of a friend's words, Zhang Xinxin came to Sihui from afar. This young "post-90s" has the unique boldness and decisiveness of Shandong girls.

Sihui, as described by friends, is inclusive and full of opportunities. Zhang Xinxin's work and life in the past few months have also confirmed that her friends' words are not "false propaganda". The anchors never cherish their own things, often exchange live broadcast skills, and ask the owners for jade knowledge and teach them everything they know. Zhang Xinxin, who has never been involved in the live broadcast industry, quickly mastered the basic skills required by anchors.

"Companies, bases and even government departments often organize training courses for anchors every month. Here, as long as you work hard, there is no career that cannot be accomplished." Zhang Xinxin said.

Zhang Xinxin came to Sihui with her schoolmate Liu Wenhao. This young man who just graduated had just failed the postgraduate entrance examination and had a small amount of debt for some reasons. After working as an anchor in the "Imagination" jewelry live broadcast room for several months, he has solved his financial problems.

Liu Wenhao only understood the challenges when he really started his work as an anchor. There must not be any "empty microphone" during the seven to eight hours of live broadcast. When he first started live broadcasting, he stumbled and spoke incoherently like many people. The live broadcast team gave newcomers enough tolerance and support. When they went off the air, they would not blame him, but would evaluate the live broadcast situation of the day in detail. Although there was no severe criticism, the team's detailed review virtually drove him to self-pressure and grow rapidly.

"There are few industries like jade live broadcasting that can help a young person who has just entered the society to quickly gain a foothold. The work pace here is fast and the pressure is high, which is why everyone is full of motivation." Liu Wenhao said.

The "slow work" of fast live broadcasting

When talking about what qualities an excellent anchor needs to have, in addition to the qualities generally required in the live broadcasting industry such as service spirit and communication skills, the most mentioned by jade anchors is continuous learning.

"For general fast-moving consumer goods, live broadcast sales do not need to consider too much trust and issues involving consumer decisions, but due to the non-standardization and high unit price of jade pendants, customers will consider the professionalism of the anchor, the detailed characteristics of the goods, the sales scene, the service system and other aspects before purchasing." He Peng, who has been working in the live broadcasting industry since 2015, summarized it this way. He is one of the merchants settled in the LIVE live broadcast base, and also serves as an anchor in his own "He Peng Jewelry" live broadcast room.

He introduced that jewelry live broadcast rooms mostly use equipment with high color reproduction for shooting, and at the same time display as many goods as possible. On this basis, it is necessary to introduce the goods in more dimensions, which requires the anchor to have a deep enough understanding of jade knowledge and culture.

"When customers recognize you and trust you, they will place orders with you. At the same time, the repurchase rate of jade is much higher than that of other goods." He Peng said that jewelry anchors will manage every fan carefully and become friends with them. The platform utilization rate and conversion rate of jewelry live broadcast rooms are also much higher than other live broadcasts with goods. A live broadcast with thousands of people can reach hundreds of thousands or even millions of sales.

If the "skills" of doing a good job in online live broadcasting are beyond live broadcasting, it takes time to slowly polish, then promoting the development of the live broadcast industry is the same.

"Not only in the jade industry, Sihui Jade is also a 'head player' under the large category of arts and crafts live broadcasts." Yu Hangchong, the person in charge of the operation of the LIVE live broadcast base, introduced that among the same type of industrial clusters, Sihui has a complete industrial chain from raw material processing to wholesale and retail, with hundreds of thousands of employees, and has a very good foundation for industrial development.

On this basis, Sihui has empowered the local jade industry by cooperating with various live broadcast platforms. Taking the LIVE live broadcast base as an example, the base is equipped with a supply chain area, an integrated center integrating testing, logistics, and warehousing, and provides high-quality anchor and operation training courses, as well as comprehensive after-sales services for a long time.

The relevant person in charge of the Sihui jade industry said that through cooperation with the platform, Sihui will not only open up the sales market for jade products, but also promote the development of multiple categories of colored gems and precious metal products, and further extend and expand the development chain of the jade industry. The prosperous development of the jade live broadcast industry will gather merchants, talents and capital from various industrial bases across the country to enter Sihui, not limited to the jade industry. In the future, Sihui will be built into a headquarters-type, service-type, and application-type e-commerce cluster.

At the same time, Sihui will make every effort to promote the deep integration of the jade live broadcast industry and the tourism industry, develop the jade mall and jade live broadcast base into Sihui's popular tourist check-in points, further polish the golden signboard of "China's Jade Hometown", and make every effort to create a provincial full-domain tourism demonstration zone. This will be a long-term and systematic project.

Sihui City--China's key cities for attracting foreign investment

Investment Promotion Bureau of Sihui City

Address: 3F, Administrative Center, Dongcheng Street, Sihui City, Guangdong Province

Tel:   0086-758-3611228

Fax:  0086-758-3611188

Email: SHQYFW@VIP.163.com