The total investment is 5.6 billion yuan! Shein Bay District Dawang Intelligent Industrial Park project settled in Zhaoqing High-tech Zone

The total investment is 5.6 billion yuan! Shein Bay District Dawang Intelligent Industrial Park project settled in Zhaoqing High-tech Zone

Invest in Zhaoqing 2024-05-11 20:30 Guangdong, China

On May 11, 2024, the Shein Bay Dawang Smart Industrial Park project held a signing and groundbreaking ceremony in Zhaoqing High-tech Zone.

The implementation of this project will further improve the cross-border e-commerce supply chain supporting system of Zhaoqing High-tech Zone, promote the expansion and quality improvement of new trade formats, accelerate the formation of new quality productivity, and promote the high-quality development of the cross-border e-commerce industry in the High-tech Zone and even Zhaoqing City.

The Shein Bay District Dawang Intelligent Industrial Park project signing and construction commencement ceremony and the Zhaoqing Dawang cross-border e-commerce international cargo terminal project signing ceremony were held in Zhaoqing High-tech Zone. Photo by Cao Xiao, reporter from Zhaoqing Media Center

Project Status

The investor of the Shein Bay Area Dawang Smart Industrial Park project is SHEIN, a global super unicorn and one of the top 100 most influential companies in the world by Time magazine.

The project has a total investment of 5.6 billion yuan. Based on the original industrial layout, SHEIN will further deepen investment and cooperate with Zhaoqing Dawangzhu Ship Freight Terminal Co., Ltd. to lease 260,000 square meters of factory buildings to operate cross-border e-commerce and The smart manufacturing digital factory is the main construction content. It introduces the cutting-edge technologies of Xiyin smart supply chain and digital flexible supply chain, integrates smart manufacturing, smart logistics, and cross-border e-commerce, and strives to create distributed intelligence with international and modern levels. The logistics industry system injects new vitality into the high-tech zone’s accelerated integration into the global industrial chain, innovation chain, and supply chain.

Rendering of the Pearl Ship Project in Dawang Smart Industrial Park, Shein Bay District

It is worth mentioning that the Shein Bay District Dawang Intelligent Industrial Park project is settled in Zhaoqing High-tech Zone. On the basis of not adding new land, it integrates the existing storage industry projects and carrier resources in the High-tech Zone to revitalize the early years through leasing. The project will be settled in the form of land storage.

At the same time, the project organically combines leadership, local resources and the development advantages of the Greater Bay Area, and connects industrial belts, digital trade, and digital flexible supply chains to drive the rapid development of young and middle-aged population inflows, local labor services, logistics, catering, real estate rental and sales, etc.

The construction site of Dawang Smart Industrial Park project in Shein Bay District. 

Investor profile

As one of the world's four major fashion brands, SHEIN is a leading global fashion and lifestyle online retailer that currently directly serves consumers in more than 150 countries and regions around the world, covering all product categories.

Since 2021, SHEIN has deployed warehousing business in Zhaoqing High-tech Zone based on the rapid development of the supply chain, with a total leased area of nearly 500,000 square meters. The company has achieved the establishment of an intelligent warehousing system through informatization and automated management. Through the standardization of operation processes, SHEIN's high-level service standards for warehousing and logistics have been established.

The construction site of Dawang Smart Industrial Park project in Shein Bay District. 

In recent years, Zhaoqing has given full play to the important role of the e-commerce industry in promoting consumption upgrades, increasing employment, expanding trade, and supporting "millions of projects", promoting the gathering of industrial factors and resources, and successfully introducing cross-border e-commerce companies such as Xiyin and Pinduoduo. Leading e-commerce companies have initially formed a cross-border e-commerce industry cluster integrating warehousing, supply chain, logistics, labor services, foreign comprehensive services and other businesses, further enhancing the comprehensive strength of the cross-border e-commerce industry. The city's cross-border e-commerce import and export volume has increased from 620 million yuan in 2020 to 2.875 billion yuan in 2023, with an average annual growth rate of nearly 70%.

Zhaoqing High-tech Zone is one of the main areas for developing e-commerce logistics industry in Zhaoqing.

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In recent years, based on the advantages of leading e-commerce agglomeration, the district has formulated the "Implementation Plan for Accelerating the Development of the E-Commerce Industry in Zhaoqing High-tech Zone" and introduced "Several Measures for Zhaoqing High-tech Zone to Promote the High-Quality Development of Cross-border E-commerce in 2022". Settling cross-border e-commerce enterprises, building cross-border e-commerce clusters, encouraging traditional manufacturing industries to apply cross-border e-commerce platforms, launching "industrial cluster + cross-border e-commerce" pilots, attracting high-level cross-border e-commerce talents, and creating cross-border e-commerce platforms. Provide policy support for overseas e-commerce entrepreneurial ecology and other aspects, and strive to create a development highland for the e-commerce logistics industry in the western part of the Guangdong-Hong Kong-Macao Greater Bay Area.

Zhaoqing High-tech Zone. 

Up to now, Zhaoqing High-tech Zone has initially formed a cross-border e-commerce industry cluster with Xiyin and Pinduoduo as the main cross-border e-commerce leaders, integrating warehousing, supply chain, logistics, labor services, foreign comprehensive services and other businesses.

Zhaoqing High-tech Zone Innovation and Entrepreneurship Science Park.

In 2023, the operating area of cross-border e-commerce companies in Zhaoqing High-tech Zone will exceed one million square meters, and the total cross-border e-commerce volume has ranked first in the city for seven consecutive years.