There are more than 2,700 stores nationwide, with an annual output value of 2 billion yuan! This Guangning snack is not "small" at all
Guangning Release September 10, 2024 18:29 Guangdong, China
At the critical moment of the in-depth advancement of the "Hundreds of Millions of Projects", Guangning County has continuously improved its industrial policies, optimized the development environment, and used small wontons to string together a large industry chain on the tip of the tongue. Develop wontons into an important industry that drives local economic development, serves people's livelihood, and promotes people's income and wealth.
Since the official announcement and promotion of the Guangning Wonton public brand in June 2024, the Guangning County Human Resources and Social Security Bureau and the County Wonton Association have cooperated with Zhaoqing Zhengwang Food Co., Ltd. to adopt a "going out" strategy to vigorously develop and promote the Guangning wonton industry, so that more people can understand and fall in love with Guangning wontons, and make Guangning food enter the vision of more citizens.
In Jiajiamei Shopping Plaza in Daojiao Town, Dongguan City, a "La Zhengwang" product display board with the Guangning Wonton public brand logo is particularly conspicuous in the supermarket's refrigerated and fresh-keeping sales area. At present, the products that Lazhengwang Guangning wonton has put on sale in supermarkets in Dongguan include spicy bamboo shoot dumplings, shrimp and crab roe wontons, shrimp wontons, meat wontons, and handmade dumplings, as well as three-color fruit and vegetable noodles and bamboo noodles.
Ms. Ye, a Dongguan citizen, said that Guangning wontons are well-known and she has long wanted to find an opportunity to taste wontons from Guangning. Now they can be bought in supermarkets, which satisfies her pursuit of food.
Ms. Ye, a Dongguan citizen
I have heard of the Guangning wonton brand before, and I bought some today to taste with my family.
Ms. Chen, a Dongguan citizen
I like to eat wontons very much. It has a crispy skin, smooth meat and refreshing taste. Guangning wontons are indeed a good choice, and the flavors are also unique. I personally prefer spicy bamboo shoot dumplings and shrimp wontons.
It is understood that Lazhengwang Guangning wonton has entered 75 supermarket chains in 18 towns (districts) in Dongguan City, and the average monthly sales of the series of products have reached more than 30,000 packs. In addition, Lazhengwang Company-Guangning Wonton has reached a preliminary cooperation intention with KA-class chain supermarkets in Hong Kong, Macau and other regions, and has vigorously expanded franchise business and developed regional agency business. At present, there are more than 50 franchisees. The next step will also be to expand overseas markets, increase sales on major e-commerce platforms, promote products through live streaming, and further polish the public brand of Guangning wonton.
Yan Zining, Marketing Director of Zhaoqing Zhengwang Food Co., Ltd.
We will increase our efforts to layout large chain supermarkets in various regions of the Guangdong-Hong Kong-Macao Greater Bay Area and develop regional distributors. It is hoped that friends from all over the world will be able to buy Lazhengwang brand Guangning wontons in supermarkets in the future, and hope that the intangible cultural heritage skills of Guangning wontons can continue to be passed on.
In order to help the intangible cultural heritage wontons create a big industry for wealth and promote the Guangning wonton public brand to the whole country, in recent years, the Guangning County Party Committee and the County Government have attached great importance to the development of Guangning wonton industry, and issued the "Implementation Plan for the Development of Guangning Wonton Industry", promoting "Cantonese chefs + talent training + employment and entrepreneurship + industrial development", and helping rural revitalization and the high-quality development of the "Hundred Million Project".
At present, Guangning has established the Guangning County Wonton Association, accelerated the construction of Guangning wonton and other famous snacks and food intangible cultural heritage exhibition halls, organized the Guangning Chef Association, Zhuhai Catering Association, and Guangzhou Yelin Catering to cooperate with each other to promote the Guangning wonton public brand and establish the market reputation of Guangning wonton as "Chinese Cantonese cuisine", "Guangdong famous snacks", and "Zhaoqing intangible cultural heritage skills".
At the same time, Guangning County also adopted free vocational skills training for Guangning wontons, rewarded and subsidized the operation of Guangning wonton public brand stores, launched Guangning wonton e-loan, applied for registration of the "Guangning wonton" national geographical indication, collective trademark, and Bay Area certification, and issued to the public the "Announcement on the Reward and Subsidy Policy for Promoting Guangning Wonton Industry Entrepreneurship to Drive Employment", implemented the reward and subsidy policy in the form of real money, encouraged Guangning County entrepreneurs to go out and operate Guangning wonton stores, and empowered Guangning wonton to go out of Guangning and move towards the whole country.
Currently, there are 15 newly opened brand stores in China, and 17 have switched to the Guangning wonton public brand. Among them, Zhaoqing Zhengwang Food Co., Ltd., as the operating entity of the spicy Zhengwang brand Guangning wonton, has developed 6 offline chain stores in Guangxi, Sanshui, Foshan, Zhaoqing and other places.
As of now, there are about 2,700 stores operating Guangning wontons nationwide, and more than 1,000 stores have been opened in the province. There are about 20 companies in Guangning County that produce wonton skins and wonton fillings and ship them to all parts of the country. There are 161 wonton stores and noodle shops registered with the market supervision department in the county, and about 400 snack shops and stalls of various types operating wontons, which have driven about 4,000 local people to employment and entrepreneurship, with an annual output value of more than 2 billion yuan, becoming an important support for the development of the real economy.
This weekend, June 22, 2024! Authentic Guangning wontons are all you can eat
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