Too hot! Two good things from Xinqiao Town that you must get for this Mid-Autumn Festival
Gaoyao Release 2024-09-07 18:05 Guangdong, China
The [2024 Gaoyao District Xinqiao Town Foreign Basket Mooncake Food Festival] held from August 30 to September 1, 2024 attracted a large number of citizens and tourists with its unique cultural atmosphere and rich food experience, and also made Xinqiao's Baskets weaving and traditional mooncakes popular again, becoming a hot topic for discussion after dinner.
The gradual increase in the effect of the Foreign Basket (Yanglan) Mooncake Food Festival has also brought an increase in the order volume of local bakeries and Foreign Basket (Yanglan) operators.
▲ Customers come to buy mooncakes in an endless stream
In a local bakery in Xinqiao, baskets of mooncakes of different flavors are placed on the table.
Customers come to buy mooncakes in an endless stream, and the staff are stepping up to pack, box and ship.
Deng Xuefeng, who took over the "baton" of Xinqiao mooncake making from his parents, is very happy to see the business so prosperous.
He said that the three-day Yanglan Mooncake Food Festival was unprecedentedly lively, and the follow-up effect surprised him and exceeded his expectations. His bakery has added 20% of customers.
"Now there are many new customers who come every day, and there are citizens from Yunfu and Maoming who learned about Xinqiao mooncakes on the Internet and come here to try them. At present, the store sells 8,000 mooncakes every day, and the sales peak is expected to continue until the tenth day of the eighth lunar month. This year, a total of 70,000 to 80,000 mooncakes can be sold." Deng Xuefeng said.
▲ Customers enter the store to choose their favorite mooncakes
Auntie Liang can be regarded as an "old fan" of Xinqiao mooncakes. Every Mid-Autumn Festival, she goes to Xinqiao to purchase mooncakes. This year is no exception. She came all the way from Duanzhou, Zhaoqing.
"Xinqiao mooncakes are really delicious. I bought eight boxes for myself and as gifts. Now Xinqiao mooncakes are becoming more and more famous, and many friends around me come to buy them." Auntie Liang said.
"When I was very young, I remembered Xinqiao mooncakes. This is an unforgettable taste and a kind of sentiment. I come here to buy them every year." Customer Auntie He said.
Xinqiao Foreign Basket（Yanglan洋篮）
A bamboo woven basket is a traditional handicraft of Xinqiao Town, Gaoyao. It is a work of art. It is as famous as Sihui jadeware and Duanzhou Duan inkstone.
Along with the new and colorful Xinqiao mooncakes, there are also Xinqiao's "foreign baskets". This year, major mooncake merchants have launched "foreign basket mooncakes", including a variety of foreign basket mooncake boxes that incorporate Chinese traditional culture and are beautifully designed, as well as simple hand-drawn baskets and hand-held baskets.
According to Xu Zhanjie, a foreign basket business owner on Qilou Street in Xinqiao Town, in order to meet the supply demand during the Mid-Autumn Festival, they began to purchase and weave various foreign baskets suitable for assembling Mid-Autumn mooncakes in May, among which small foreign basket crafts are in the greatest demand.
"Among them, little pig cages are the most. Every year around the Mid-Autumn Festival, we produce and sell 50,000 to 60,000. This year, we also made mooncake hand-held baskets, which are very popular. It is expected that the production of bamboo weaving and packaging for mooncake packaging will reach 100,000 this year." Xu Zhanjie said.
Xinqiao Town is a famous mooncake town. There are currently 9 traditional mooncake shops such as Fengji, Youbang, etc., and the town's mooncake production accounts for more than 60%. A group of mooncake merchants are busy expanding the market while catering to market demand. Some merchants have not only entered e-commerce platforms such as Taobao and Pinduoduo, but also launched group purchases on Douyin, using the network effect of the foreign basket (Yanglan) Food Mooncake Festival to attract a large number of new customers.
▲ Xinqiao foreign basket (Yanglan) is a perfect combination of Xinqiao mooncakes
In terms of taste, lotus paste, egg yolk, five kernels, and ham are still the most popular flavors, while new flavors such as lava milk yolk and ice skin are more popular among young people.
In order to further stimulate the vitality of mooncake and foreign basket market entities, the Xinqiao Town Government regards expanding consumption as an important task of economic work, takes the initiative to provide services, and promotes the prosperity and development of the "mooncake economy" from multiple aspects such as policy guidance, publicity and promotion, service guarantee, and industrial linkage.
"We have established a professional team to provide enterprises with professional services such as sales, raw material supply, and quality inspection. While ensuring the production supply of enterprises, it also allows the public to buy reliable mooncakes, and further inherits and promotes our foreign basket culture by increasing the popularity of Xinqiao mooncakes." Xinqiao Town leader Tan Shihua said.
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Investment Promotion Bureau of Gaoyao District
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Tel: 0086-758-8392673（Cantonese粤语、Chinese普通话）
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