Cultural and connotative~Sihui cultural and creative products shined at the 20th Shenzhen Cultural Expo

Cultural and connotative~Sihui cultural and creative products shined at the 20th Shenzhen Cultural Expo

Released by Sihui City 2024-05-26 16:04 Guangdong, China

On May 23, 2024, the 20th China (Shenzhen) International Cultural Industry Expo and Trade Fair (hereinafter referred to as "Shenzhen Cultural Industry Expo") was held at the Shenzhen International Convention and Exhibition Center.

Sihui’s cultural and creative products once again made a stunning appearance and were highly favored by guests and merchants.

🙌🙌🙌

Jade carvings are lifelike

Ceramic works are of great ornamental value

Unlimited creativity in jade cultural and creative products

It fully demonstrates the good trend of high-quality development of the Sihui cultural industry.

Let’s take a look at “Sihui Elements”

How to "attract attention" at the cultural fair!

Sihui jade

Sihui enjoys the reputation of "China's Home of Jade" and has outstanding advantages in jade carving craftsmanship and other aspects. It is the world's largest jade wholesale market and jade processing and sales distribution center integrating production, supply and sales. The scale of its jade and jade industry ranks among the top in the country.

Led by the Sihui City Jewelry and Jade Industry Development and Management Center and organized by the Sihui City Arts and Crafts Association, the Sihui Jade Exhibition Group was grandly displayed in Hall 12. The exquisite display of Sihui jade carving skills, the ingenuity of the jade carving craftsmen, and the profound heritage and innovative creation of Sihui jade culture brought a visual and cultural feast to the audience.

Sihui Yuyi Cultural Creativity Co., Ltd.

At this year’s CIIE, HuiXiaoyu launched a dual exhibition hall model:

Hall 13--A36 Zhaoqing Hall

Hall 10 - A01 Cultural and Creative China Hall.

Five products of Huixiaoyu were selected as the 100 official gifts of the International Cultural and Creative Industries Expo as representative cultural and creative products of Zhaoqing, and were exhibited and sold in the A01 Cultural and Creative China official exhibition hall in Hall 10, fully demonstrating the unique charm of the cultural and creative products with the characteristics of the Sihui.

In terms of products

Huixiaoyu further extends and deepens the connotation of "jade" to bring good luck to the jade blind box, and launches blind boxes with concepts such as getting rich, getting lucky, landing, and sweet pets; innovatively launching ten jade cultural and creative gift boxes, suitable for business, couples, relatives and friends , festivals and other gift-giving scenarios, the "Zhaoqing Youli" series of gift boxes are launched for the first time, combining jade and Zhaoqing agricultural products to create a unique gift box with the concept of agricultural culture and tourism; the jade lucky house display concept is launched for the first time, and a variety of leading products are displayed in Lucky Inside the house, the traditional meaning of "jade guarantees peace" is embodied in a simple and clear way of expression.

Sihui Jinquanhua Jewelry Co., Ltd.

Sihui Jinquanhua Jewelry Co., Ltd.

Participated in the Shenzhen Cultural Exhibition for the first time,

We brought decorative painting exhibits of hand-woven rope lanyards,

By combining the two traditional Chinese cultures of jade jewelry and lanyard knotting,

Introducing jade lanyards with local characteristics of Sihui to the outside world.

main products

1. Red makeup: A red flower frame crown combined with pearl jewelry, hand-woven jewelry, and 6 sets of red tassels form a festive wedding atmosphere.

2. Dielianhua: A decorative exhibition composed of multiple groups of hand-woven flowers and pearl jewelry. Each woven petal is layered on top of each other, making it colorful.

3. Four Seasons: 4 different hand-woven flower pieces are woven with a variety of materials such as jade, agate, fluorite and so on. Through the combination of different colors and knotting techniques, the uniqueness of the four-season window decorations is shown.

4. Peach Blossoms: 4 types of peach blossom knot bracelets, combined with fluorite rabbit pendants, to create an atmosphere of revival of all things.

Caiming Pottery Factory, Didou Town, Sihui City

As one of the most local brand trademarks in Lingnan area,

Caiming Pottery Factory, Didou Town, Sihui City, brought a series of tea set tourism products and collectible crystallized glaze flowerware to this CIIE.

main products

1. The tea set series is one of the important product modules of Caiming Kiln. It uses tea sets as a carrier to show the ever-changing glaze art, allowing it to enter the daily life of citizens and experience the unique charm of the intangible cultural heritage Long Kiln firing skills.

2. Dragon kiln crystal glaze is known as the highest level of dragon kiln firewood firing, showing the superb level and exquisite craftsmanship of Caiming kiln dragon kiln firing technology.

It is understood that this cultural fair will last until May 27.

Sihui, with its profound historical heritage and unique cultural charm,

Demonstrate the fruitful results of the great development of Sihui's cultural industry,

Let the general public and tourists understand and fall in love with Sihui, and better tell the story of Sihui and intangible cultural heritage.

"Get out of the circle"! Sihui City’s cultural and creative works were unveiled at the 20th Shenzhen Cultural Expo

 "Get out of the circle"! Sihui City’s cultural and creative works were unveiled at the 20th Shenzhen Cultural Expo

Released by Sihui City 2024-05-24 17:19 Guangdong, China

The 20th China (Shenzhen) International Cultural Industry Expo and Trade Fair will open in Shenzhen on May 23, 2024, and will last until May 27. This CIIE attracted exhibitors from all provinces (autonomous regions and municipalities directly under the Central Government) across the country. Exquisite jade carvings, Caiming kiln ceramics, and jade cultural and creative products from Sihui City were also unveiled at this CIIF. Yan Tao, deputy secretary and deputy director of the Party Leadership Group of the Standing Committee of the Sihui Municipal People's Congress and deputy leader of the Municipal Culture and Tourism Leading Group, and Liang Junjie, deputy mayor of the Sihui Municipal People's Government, attended the event.

In this CIIE, more than 30 cultural enterprises and institutions from Zhaoqing participated in the exhibition simultaneously online and offline. With more than a thousand Zhaoqing characteristic exhibits and dozens of cultural tourism investment and financing projects, Zhaoqing’s unique history, culture and excellent tourism resources were displayed. The offline exhibition hall was unveiled in Hall 13 of the exhibition with the theme of "Zhaoqing, the Seven Stars of China's Inkstone Capital".

Many exquisite jade carvings, Caiming kiln ceramics, and jade cultural and creative products from Sihui City were also unveiled at this CIIF. Among them, 5 products of Sihui City's jade cultural and creative product "Huixiaoyu" were selected into the "100 Gifts of the Cultural Expo" and they will be sold in the "Cultural and Creative China" exhibition area. The jade carvings are lifelike, the ceramic works are of great ornamental value, and the jade cultural and creative products are infinitely creative, fully demonstrating the good trend of high-quality development of the cultural industry in Sihui City.

Chen Jianwen，General Manager of Sihui Yuyi Cultural Creativity Co., Ltd.

This is our second time participating in the CIIF and we have learned a lot. This year we have brought a variety of products, such as jade cultural and creative blind boxes, to display the jade culture of Sihui City in multiple scenes through the "jade + cultural and creative" method, further expanding and deepening the concept of "good luck in jade".

Xie Yingjie，Project Manager of Sihui Jinquanhua Jewelry Co., Ltd.

Here we can see the cultural and creative products of every province and city across the country, learn from each other's strengths and integrate them into some of our cultural and creative creations.

Liang Yuzhang，Director of Caiming Pottery Factory, Didou Town, Sihui City

It is hoped that through this cultural expo, we can further expand the visibility of our products and promote sales. The products I brought this time are mainly small items, which many citizens will like.