Gain fans with your strength! These "treasures" from Guangning made a wonderful appearance at the 20th China (Shenzhen) Cultural Expo

Gain fans with your strength! These "treasures" from Guangning made a wonderful appearance at the 20th China (Shenzhen) Cultural Expo

Released by Guangning County 2024-05-26 20:44 Guangdong, China

From May 23 to 27, 2024, the 20th China (Shenzhen) International Cultural Industry Expo and Trade Fair was held at the Shenzhen International Convention and Exhibition Center. On the 25th, Jiang Haiyan, leader of Guangning County, led a team to the Cultural Expo Exhibition Hall to inspect and learn the development achievements and experiences of advanced cultural industries.

At the Zhaoqing Exhibition Hall of the International Cultural Expo, Jiang Haiyan interacted with Guangning exhibitors to learn more about their corporate development, innovative research and development, marketing, etc., and provide new ideas for corporate brand marketing.

Jiang Haiyan emphasized that the cultural industry is an important pillar of economic development in the new era. It is necessary to give full play to the role of the cultural expo platform, actively display the development results of Guangning's cultural industry, and enhance the visibility of Guangning's cultural and creative brands; continue to leverage the advantages of cultural resources and dig deeper Traditional culture, launch more distinctive cultural and creative products; give full play to the "culture +" integration effect, increase support for the cultural industry, and activate a new engine for the high-quality development of Guangning's cultural and tourism integration.

The Zhaoqing Exhibition Hall of this CIIE will be unveiled in Hall 13 of the exhibition with the theme of "Chinese Inkstone Capital Seven Stars Zhaoqing". At the entrance of the exhibition hall, the Zhaoqing city landmark Qixingyan Archway is "replicated".

The exhibition hall displays batches of traditional representative exhibits as well as various new national trend cultural and creative products.

Among them, the "treasures" from Guangning have gained fans due to their strength and are favored by merchants.

"Wow! This tea is so sweet"

“The jade carvings are really good and can be seen through the sun.”

“I didn’t expect that the Guanglu jade carvings would be so beautiful.”

“The first time I drank it, it felt very refreshing.”

“I think I’ll go to Quang Ninh for this cup of tea.”

…

Such compliments came from time to time at Zhaoqing Exhibition Hall No. 13

Let’s feel it together below

The charm of unique cultural and creative exhibits in Guangning

Guanglvyu made a stunning appearance at the International Cultural Expo

Green jade is a characteristic mineral resource in Guangning, famous for its brilliant colors and exquisite carvings. Once the exhibits were unveiled, they attracted admiration from many audiences. These works not only demonstrated the wisdom and skills of the people of Guangning, but also brought a unique cultural experience to the audience.

The simplicity of jade is hidden in the stone, and the exquisiteness of jade is revealed in its beauty. Each piece of exquisite green jade work has bright color, delicate texture and exquisite carving. In particular, the jade carving "The Great Wall" is unparalleled with its bright luster, elegant combination, and exquisite carving.

The fragrance of Tonggan tea in Zhuxiang is overflowing

A cup of fragrant Zhuxiang Tonggan tea is clear in color and full of tea leaves. Hometown of Bamboo-Tonggan tea is one of Guangning's specialty agricultural products and is loved by consumers for its unique sweetness and fragrance.

At the cultural expo, Guangning Zhuxiang Tonggan Tea attracted the attention of many tea culture enthusiasts and on-site audiences due to its unique charm, thereby increasing brand awareness.

It is understood that this CIIE will be held mainly offline and simultaneously online. There are more than 6,000 exhibitors across the country participating online and offline. There are eight exhibition halls in the main venue with an exhibition area of 160,000 square meters, displaying cultural products. More than 120,000 products and more than 4,000 cultural industry investment and financing projects will be displayed and traded on site.

A total of 6,015 government groups, cultural institutions and enterprises participated in the exhibition online and offline this year, an increase of 2,419 compared with the previous session. The picture shows Hall 9 of the International Cultural Expo.

Since its establishment in 2004, the exhibition scale, number of visitors, degree of internationalization, and transaction results have increased year by year. It has become an important engine leading the development of China's cultural industry, an important platform to promote Chinese culture going global, and an important window to expand cultural opening to the outside world. It is known as "the first exhibition of China's cultural industry".

Cultural and connotative~Sihui cultural and creative products shined at the 20th Shenzhen Cultural Expo

Cultural and connotative~Sihui cultural and creative products shined at the 20th Shenzhen Cultural Expo

Released by Sihui City 2024-05-26 16:04 Guangdong, China

On May 23, 2024, the 20th China (Shenzhen) International Cultural Industry Expo and Trade Fair (hereinafter referred to as "Shenzhen Cultural Industry Expo") was held at the Shenzhen International Convention and Exhibition Center.

Sihui’s cultural and creative products once again made a stunning appearance and were highly favored by guests and merchants.

🙌🙌🙌

Jade carvings are lifelike

Ceramic works are of great ornamental value

Unlimited creativity in jade cultural and creative products

It fully demonstrates the good trend of high-quality development of the Sihui cultural industry.

Let’s take a look at “Sihui Elements”

How to "attract attention" at the cultural fair!

Sihui jade

Sihui enjoys the reputation of "China's Home of Jade" and has outstanding advantages in jade carving craftsmanship and other aspects. It is the world's largest jade wholesale market and jade processing and sales distribution center integrating production, supply and sales. The scale of its jade and jade industry ranks among the top in the country.

Led by the Sihui City Jewelry and Jade Industry Development and Management Center and organized by the Sihui City Arts and Crafts Association, the Sihui Jade Exhibition Group was grandly displayed in Hall 12. The exquisite display of Sihui jade carving skills, the ingenuity of the jade carving craftsmen, and the profound heritage and innovative creation of Sihui jade culture brought a visual and cultural feast to the audience.

Sihui Yuyi Cultural Creativity Co., Ltd.

At this year’s CIIE, HuiXiaoyu launched a dual exhibition hall model:

Hall 13--A36 Zhaoqing Hall

Hall 10 - A01 Cultural and Creative China Hall.

Five products of Huixiaoyu were selected as the 100 official gifts of the International Cultural and Creative Industries Expo as representative cultural and creative products of Zhaoqing, and were exhibited and sold in the A01 Cultural and Creative China official exhibition hall in Hall 10, fully demonstrating the unique charm of the cultural and creative products with the characteristics of the Sihui.

In terms of products

Huixiaoyu further extends and deepens the connotation of "jade" to bring good luck to the jade blind box, and launches blind boxes with concepts such as getting rich, getting lucky, landing, and sweet pets; innovatively launching ten jade cultural and creative gift boxes, suitable for business, couples, relatives and friends , festivals and other gift-giving scenarios, the "Zhaoqing Youli" series of gift boxes are launched for the first time, combining jade and Zhaoqing agricultural products to create a unique gift box with the concept of agricultural culture and tourism; the jade lucky house display concept is launched for the first time, and a variety of leading products are displayed in Lucky Inside the house, the traditional meaning of "jade guarantees peace" is embodied in a simple and clear way of expression.

Sihui Jinquanhua Jewelry Co., Ltd.

Sihui Jinquanhua Jewelry Co., Ltd.

Participated in the Shenzhen Cultural Exhibition for the first time,

We brought decorative painting exhibits of hand-woven rope lanyards,

By combining the two traditional Chinese cultures of jade jewelry and lanyard knotting,

Introducing jade lanyards with local characteristics of Sihui to the outside world.

main products

1. Red makeup: A red flower frame crown combined with pearl jewelry, hand-woven jewelry, and 6 sets of red tassels form a festive wedding atmosphere.

2. Dielianhua: A decorative exhibition composed of multiple groups of hand-woven flowers and pearl jewelry. Each woven petal is layered on top of each other, making it colorful.

3. Four Seasons: 4 different hand-woven flower pieces are woven with a variety of materials such as jade, agate, fluorite and so on. Through the combination of different colors and knotting techniques, the uniqueness of the four-season window decorations is shown.

4. Peach Blossoms: 4 types of peach blossom knot bracelets, combined with fluorite rabbit pendants, to create an atmosphere of revival of all things.

Caiming Pottery Factory, Didou Town, Sihui City

As one of the most local brand trademarks in Lingnan area,

Caiming Pottery Factory, Didou Town, Sihui City, brought a series of tea set tourism products and collectible crystallized glaze flowerware to this CIIE.

main products

1. The tea set series is one of the important product modules of Caiming Kiln. It uses tea sets as a carrier to show the ever-changing glaze art, allowing it to enter the daily life of citizens and experience the unique charm of the intangible cultural heritage Long Kiln firing skills.

2. Dragon kiln crystal glaze is known as the highest level of dragon kiln firewood firing, showing the superb level and exquisite craftsmanship of Caiming kiln dragon kiln firing technology.

It is understood that this cultural fair will last until May 27.

Sihui, with its profound historical heritage and unique cultural charm,

Demonstrate the fruitful results of the great development of Sihui's cultural industry,

Let the general public and tourists understand and fall in love with Sihui, and better tell the story of Sihui and intangible cultural heritage.