Gain fans with your strength! These "treasures" from Guangning made a wonderful appearance at the 20th China (Shenzhen) Cultural Expo

Gain fans with your strength! These "treasures" from Guangning made a wonderful appearance at the 20th China (Shenzhen) Cultural Expo

Released by Guangning County 2024-05-26 20:44 Guangdong, China

From May 23 to 27, 2024, the 20th China (Shenzhen) International Cultural Industry Expo and Trade Fair was held at the Shenzhen International Convention and Exhibition Center. On the 25th, Jiang Haiyan, leader of Guangning County, led a team to the Cultural Expo Exhibition Hall to inspect and learn the development achievements and experiences of advanced cultural industries.

At the Zhaoqing Exhibition Hall of the International Cultural Expo, Jiang Haiyan interacted with Guangning exhibitors to learn more about their corporate development, innovative research and development, marketing, etc., and provide new ideas for corporate brand marketing.

Jiang Haiyan emphasized that the cultural industry is an important pillar of economic development in the new era. It is necessary to give full play to the role of the cultural expo platform, actively display the development results of Guangning's cultural industry, and enhance the visibility of Guangning's cultural and creative brands; continue to leverage the advantages of cultural resources and dig deeper Traditional culture, launch more distinctive cultural and creative products; give full play to the "culture +" integration effect, increase support for the cultural industry, and activate a new engine for the high-quality development of Guangning's cultural and tourism integration.

The Zhaoqing Exhibition Hall of this CIIE will be unveiled in Hall 13 of the exhibition with the theme of "Chinese Inkstone Capital Seven Stars Zhaoqing". At the entrance of the exhibition hall, the Zhaoqing city landmark Qixingyan Archway is "replicated".

The exhibition hall displays batches of traditional representative exhibits as well as various new national trend cultural and creative products.

Among them, the "treasures" from Guangning have gained fans due to their strength and are favored by merchants.

"Wow! This tea is so sweet"

“The jade carvings are really good and can be seen through the sun.”

“I didn’t expect that the Guanglu jade carvings would be so beautiful.”

“The first time I drank it, it felt very refreshing.”

“I think I’ll go to Quang Ninh for this cup of tea.”

…

Such compliments came from time to time at Zhaoqing Exhibition Hall No. 13

Let’s feel it together below

The charm of unique cultural and creative exhibits in Guangning

Guanglvyu made a stunning appearance at the International Cultural Expo

Green jade is a characteristic mineral resource in Guangning, famous for its brilliant colors and exquisite carvings. Once the exhibits were unveiled, they attracted admiration from many audiences. These works not only demonstrated the wisdom and skills of the people of Guangning, but also brought a unique cultural experience to the audience.

The simplicity of jade is hidden in the stone, and the exquisiteness of jade is revealed in its beauty. Each piece of exquisite green jade work has bright color, delicate texture and exquisite carving. In particular, the jade carving "The Great Wall" is unparalleled with its bright luster, elegant combination, and exquisite carving.

The fragrance of Tonggan tea in Zhuxiang is overflowing

A cup of fragrant Zhuxiang Tonggan tea is clear in color and full of tea leaves. Hometown of Bamboo-Tonggan tea is one of Guangning's specialty agricultural products and is loved by consumers for its unique sweetness and fragrance.

At the cultural expo, Guangning Zhuxiang Tonggan Tea attracted the attention of many tea culture enthusiasts and on-site audiences due to its unique charm, thereby increasing brand awareness.

It is understood that this CIIE will be held mainly offline and simultaneously online. There are more than 6,000 exhibitors across the country participating online and offline. There are eight exhibition halls in the main venue with an exhibition area of 160,000 square meters, displaying cultural products. More than 120,000 products and more than 4,000 cultural industry investment and financing projects will be displayed and traded on site.

A total of 6,015 government groups, cultural institutions and enterprises participated in the exhibition online and offline this year, an increase of 2,419 compared with the previous session. The picture shows Hall 9 of the International Cultural Expo.

Since its establishment in 2004, the exhibition scale, number of visitors, degree of internationalization, and transaction results have increased year by year. It has become an important engine leading the development of China's cultural industry, an important platform to promote Chinese culture going global, and an important window to expand cultural opening to the outside world. It is known as "the first exhibition of China's cultural industry".

The Sihui City research team went to Guangning County to assist the development of Guanglu jade industry

The Sihui City research team went to Guangning County to assist the development of Guanglu jade industry

Released by Guangning 2024-03-09 20:02 Guangdong

On March 7, 2024, a delegation from the Sihui City Jewelry and Jade Industry Development Management Center came to Ning to carry out docking and assistance for the development of the green jade industry. County leader Jiang Haiyan and heads of departments such as the County Culture, Tourism and Sports Bureau, the County Natural Resources Bureau, the County Human Resources and Social Security Bureau, and the County Green Jade Association accompanied the investigation.

The research team came to Jade Street in Guangning County and visited three jade shops: Hongtian, Yuzhiyuan and Lubaozhai. They communicated with merchants on site and learned more about the raw material supply, jade carving process and jade carving process of Guangning Guanglu Jade. Product types and styles, jade market business environment, jade sales model, jade carving talent pool, etc.

At the symposium, the two parties introduced the current development status and operation of the jade industry based on regional resource conditions, and focused on the Guangning Guanglu Jade industry development plan, market positioning, brand building, talent introduction, industrial chain upgrade, intangible cultural inheritance, etc. They conducted in-depth exchanges and discussions and put forward opinions and suggestions suitable for the development of the green jade industry in Guangning.

Chang Jiang Haiyan, member of the Standing Committee of the County Party Committee and Organization Department, pointed out that the jade industry of the Sihui has perfect planning and strong development momentum. Guangning should learn from its experience and practices. At the same time, he hopes that the Sihui can base on its market advantages and develop from talent industry, e-commerce, market, In terms of culture and publicity, we will implement the work to support the development of Guangning Guanglu Jade, and take this docking assistance as an opportunity to further strengthen communication, exchange knowledge, and learn from each other, so as to promote the sharing and win-win of the jade industry in both places. Guangning has a long history of green jade culture and exquisite carving craftsmanship. Guangning should combine its own jade industry endowment advantages, summarize, refine and carefully absorb the valuable opinions put forward by the research team, from the aspects of overall planning, product positioning, talent training, online live sales, etc. Starting from this, we will continue to promote the extension, strengthening and replenishment of the chain of Guangning jade cultural industry, establish the characteristic brand of Guanglu Jade, and help the high-quality development of Guangning Guanglu Jade cultural industry.

四会市调研组到广宁县对接帮扶广绿玉产业发展

广宁发布 2024-03-09 20:02 广东

2024年3月7日，四会市珠宝玉器产业发展管理中心一行来宁开展对接帮扶广绿玉产业发展工作。县领导江海燕以及县文广旅体局、县自然资源局、县人社局、县广绿玉协会等部门负责人陪同调研。

调研组一行来到广宁县玉器街，先后参观鸿添、玉之源、绿宝斋三家玉器店，现场和商户们沟通交流，详细了解广宁广绿玉玉器原料供应、玉器雕刻工艺流程、玉器产品种类款式、玉器市场营商环境、玉器销售模式、玉雕人才储备等情况。

座谈会上，双方根据区域资源条件，介绍当前玉器产业的发展现状和运营情况，并围绕广宁广绿玉产业发展规划、市场定位、品牌打造、人才引进、产业链升级、非遗文化传承等方面深入交流探讨，提出适合广宁广绿玉产业发展的意见建议。

县委常委、组织部部长江海燕指出，四会的玉器产业规划完善、发展势头强劲，广宁要借鉴学习其中的经验做法，同时希望四会能立足市场优势，从人才产业、电商、市场、文化、宣传等方面落实帮扶广宁广绿玉发展工作，并以此次对接帮扶为契机，进一步加强沟通交流、互通有无、互相学习，促进两地玉器产业共享共赢。广宁广绿玉文化历史悠久、雕刻工艺精湛，广宁要结合自身玉石产业禀赋优势，总结提炼和认真吸纳调研组提出的宝贵意见，从整体规划、产品定位、人才培养、网络直播销售等方面入手，不断推动广宁玉文化产业延链、强链、补链，打响广绿玉特色品牌，助力广宁广绿玉文化产业高质量发展。

Guangning County Investment Promotion Bureau

Address: No. 6, Daxin Road, Chebeidong, Nanjie Town, Guangning County, Zhaoqing City, Guangdong Province

Tel: 0086-758-8639338

Fax: 0086-758-8669831

Email: gnzsb01@163.com