Like! Deqing Gonggan won the bronze medal in China's first county brand competition

Like! Deqing Gonggan won the bronze medal in China's first county brand competition

Deqing release 2024-08-26 19:41 Guangdong, China

On August 24, 2024, the final of China's first county brand competition was held in Guangzhou. After layers of selection and fierce competition, Deqing Gonggan finally won the bronze medal in the competition.

After the online registration and online voting were opened in the early stage, the competition received widespread attention from all walks of life. A large number of county brands with distinct regional characteristics, cultural connotations and market competitiveness actively signed up to participate. After the early competition, Deqing Gonggan successfully entered the top 20 of this competition.

At the "stage competition" site, the top 20 county brands took the stage to give presentations and promotions. Among them, our county has made a comprehensive promotion on the planting history, brand advantages, industrial development and marketing of Deqing tribute orange in recent years, and introduced this thousand-year tribute from Deqing - Deqing tribute orange.

After intense discussion and professional scoring by the on-site judges, Deqing tribute orange won the bronze award of China's first county brand competition.

It is reported that Deqing tribute orange is a high-quality variety of natural hybrid of orange and tangerine, which combines the crispness of tangerine, the sweetness of orange and the honey fragrance of pomelo. It has a golden and thin skin, sweet and fragrant honey, and is refreshing. According to records, the cultivation of Deqing tribute oranges began in the Kaiyuan period of the Tang Dynasty, with a history of more than 1,300 years. Deqing tribute oranges have also won the titles of China's King of Oranges, China's Famous Fruit, Agricultural Product Geographical Indication Certification Product, National Trademark Registration Certificate, National "Protected Place of Origin Mark Registration Certificate, and National Top 100 Agricultural Product Brands, with a brand value of up to 10.8 billion yuan. In recent years, Deqing County has implemented the construction of the "12221" marketing system for Deqing tribute oranges, insisting on making friends with oranges, developing businesses with oranges, and benefiting the people with oranges. Through a series of marketing activities, it has promoted the Deqing tribute orange industry to become bigger, stronger, more special and better.

Documentary "Reborn Land": Pay attention to Zhaoqing's rural revitalization and tell China's story to the world

Documentary "Reborn Land": Pay attention to Zhaoqing's rural revitalization and tell China's story to the world

Published by Deqing 2023-12-07 22:28 Published in Guangdong

The documentary "Reborn Land" was unveiled at the 20th China (Guangzhou) International Documentary Festival yesterday (December 6 ,2023 ). As part of the Documentary Festival's China Image Display, this film presents the spiritual outlook of China's new farmers from a global perspective through the work and achievements of two Deqing new farmers, Chen Pu and Chen Hui, in rural revitalization. It conveys the image of Zhaoqing and Deqing.

On December 6,2023, the 20th China (Guangzhou) International Documentary Festival "Reborn Land" special event was held at the Shangri-La Hotel in Guangzhou. Ma Biwen, second-level inspector of the Propaganda Department of the Guangdong Provincial Party Committee, Liu Haibin, member of the Standing Committee of the Zhaoqing Municipal Party Committee and Minister of the Propaganda Department and other provincial, municipal and county leaders attended the event. Deqing County also organized relevant departments and the protagonists of the documentary "Back to the Land" Chen Pu and Chen Hui to attend the event. . .

It is reported that the documentary "Reborn Land" is a key project produced by the Propaganda Department of the Zhaoqing Municipal Party Committee and jointly produced by Zhaoqing Radio and Television Station and Foshan Heguang Film and Television Culture and Art Co., Ltd. It tells such a story: More than 20 years ago, Chen Pu The chemical industry represented by China has profoundly affected and changed the condition of China's land and the fate of farmers. Today, Chen Pu, his wife and daughter sold their family property and contracted a tribute orange orchard in Deqing County, Zhaoqing City, Guangdong Province. Together with local farmers, the government, and all walks of life, they began a journey of mutual help and symbiosis between life and land.

▲ Picture source: Interpretation of China

"Reborn Land" uses small cuts to reflect big themes. From the practice of a group of local farmers, it presents the multiple issues of ecology and sustainable development, rural revitalization, and agriculture, rural areas and farmers. It is one of the topics of greatest concern to China and the world at the moment. The film will be produced into multiple versions and broadcast on multiple platforms such as CCTV, American Discovery, and New Media, telling the story of Zhaoqing to the world and showing China's development achievements in the new era.

Chen Hui

The protagonist of the documentary "Reborn Land" and a new farmer in Deqing

Throughout the process of participating in the documentary, I felt that by choosing Deqing Gonggan as the topic, this small Gonggan industry can bring about our modern countryside and how we can rely on the power of technological innovation. Let’s revitalize our countryside and show everyone how our modern agriculture can develop with high quality. And I think there will be great potential in rural areas in the future. I also call on more young friends to join our team of rural revitalization. , and contribute to the high-quality development of our agriculture.

The film crew of the documentary "Reborn Land" has co-produced the 23-minute version with the American Discovery Group and has passed the review of the Propaganda Department of the Central Committee of the Communist Party of China. It is expected to be launched on the Discovery Channel (Discovery) in the United States this month and will be broadcast in more than 100 countries around the world. At the same time, According to the joint creation plan, it will also be pushed and disseminated on domestic and foreign mainstream new media platforms such as CCTV, local satellite TV, Bilibili, Tencent, Xuexi Qiangguo, etc. I hope that through this documentary, more people will get to know Zhaoqing, fall in love with Zhaoqing, and gain an in-depth understanding of Zhaoqing’s agricultural development history and rural revitalization measures from a tribute.