The occasion is unprecedented! ——The second China Sihui Tea Chicken Food Festival in 2024 was successfully held

The occasion is unprecedented! ——The second China Sihui Tea Chicken Food Festival in 2024 was successfully held

Released by Sihui City 2024-05-01 14:52 Guangdong, China

On the evening of April 30, 2024, fighting for the "million-dollar project" - the launching ceremony of Sihui City's Second Camellia Butter Chicken Food Festival and Sihui City Kitchen King Competition attracted thousands of people to gather at Sihui City Sports Center (Xian Dongmei Stadium), with the Orange Hall as a city landmark as the center, it will expand the popularity of the tea-oil chicken delicacy, link up with the four major tourism, culture, sports and other special industry resources, and effectively promote the upgrading of the city's May Day holiday tourism consumer market.

Xia Yanqing, deputy secretary of the Party Leadership Group of Zhaoqing Municipal Bureau of Culture, Tourism and Sports, Liang Xiangda, director of the Standing Committee of the Sihui Municipal People's Congress, Su Jinsheng, chairman of the CPPCC Municipal Committee, and municipal leaders Wu Jun, Su Peng, Liu Guobin, Liang Junjie and Wen Xiaohong attended the event.

▲The scene of the launching ceremony

The event was unprecedentedly grand and climaxed one after another. The stage light show is dazzling, and the Chinese Inspiration (Soaring to the Sky) is magnificent. It deeply echoes the booming cultural tourism projects such as Juezili and Happy World in the surrounding area, fully demonstrating the vitality and style of Sihui New City. With the official release of the Sihui Tea Butter Chicken Food Map, the atmosphere immediately reached a climax.

▲Wonderful stage

At the lighting ceremony of the "Orange Stadium" lighting project, leading guests took the stage to light up the lamp posts together, creating a colorful and dynamic light show, symbolizing the fight for the "million-dollar project" - the second session of Sihui City The Tea Oil Chicken Food Festival and the Si Hui Kitchen King Competition officially kicked off.

▲Light show

The signing ceremony of the "Sihui of Taste" Pearl River Delta strategic cooperation unit cooperation agreement and the signing ceremony of the Zhenshan Lake high-end B&B project were also held on site.

▲Signing ceremony

It is reported that this year’s Sihui City Tea Butter Chicken Food Festival and Sihui Kitchen King Competition is guided by the Sihui City People’s Government and sponsored by the Sihui City Culture, Tourism and Sports Bureau and the Sihui City Federation of Trade Unions, aiming to deeply explore traditional cooking techniques. and catering culture, promote the integration of Sihui catering culture and tourism, continuously cultivate "famous dishes", "famous chefs" and "famous stores" with distinctive characteristics, high-quality services and rich culture, and create a unique "culture + tourism + food" experience in Sihui City travel business card.

Our city will continue to base itself on regional resource endowments and good industrial foundations, based on local gourmet specialties, solidly promote the integrated development of "agriculture, culture and tourism", actively seize policy opportunities and market consumption hot spots, deeply explore the value of "local specialties", and use new quality products to Productivity empowers the catering industry and develops "one fruit, one flower, one fish, one dish" towards industrialization, branding and digitalization.

Sihui City--China's key cities for attracting foreign investment

Investment Promotion Bureau of Sihui City

Address: 3F, Administrative Center, Dongcheng Street, Sihui City, Guangdong Province

Tel:   0086-758-3611228

Fax:  0086-758-3611188

Email: SHQYFW@VIP.163.com

China's famous Guangdong dish--Sihui tea oil chicken 中国広東料理の名物「四会茶油鶏」

China's famous Guangdong dish--Sihui tea oil chicken

Better than General Tso's chicken.

中国広東料理の名物「四会茶油鶏」

ツォ将軍のチキンよりも美味しいです。

The First Food Carnival in Sihui City, Guangdong Province - Tea Oil Chicken

April 28th - May 4th, 2023

The First Food Carnival in Sihui City, Guangdong Province - Tea Oil Chicken

Held at Xian Dongmei Gymnasium

Sihui Tea Oil Chicken 茶油鶏



2023年4月28日～5月4日

広東省四会市の第1回美食カーニバル--茶油鶏

冼東妹体育館で行われる



 28 نيسان / أبريل - 4 أيار / مايو 2023 

 مدينة Sihui بمقاطعة قوانغدونغ ، أول كرنفال الغذاء - زيت الشاي الدجاج 

 عقد في صالة الألعاب الرياضية xiandongmei 



april - 4. maj 2023

Det første madkarneval i Sihui City, Guangdong Province - Tea Oil Kylling

Afholdt på Xian Dongmei Gymnasium

How to develop high-quality pre made dishes of Sihui Tea Oil Chicken? | Focus on the "High quality Development Project of Hundred Counties, Thousand Towns, and Ten Thousand Villages"

How to develop high-quality pre made dishes of Sihui Tea Oil Chicken?  | Focus on the "High quality Development Project of Hundred Counties, Thousand Towns, and Ten Thousand Villages"

Welcome merchants from all over the world to inspect the investment environment in Sihui City, Guangdong Province

Published by Sihui City on May 1st, 2023 at 17:10 in Guangdong

On April 29, 2023, the first Rural Kitchen Competition and Ten Thousand People Tasting Tea, Oil and Chicken Food Carnival in Sihui City opened grandly. It is reported that this event is jointly organized by the Culture, Radio, Television, Tourism and Sports Bureau of Sihui City, the Human Resources and Social Security Bureau of Sihui City, and the Federation of Trade Unions of Sihui City. The aim is to promote the catering culture of Sihui City, create a new image of a food and tourism city, and promote the high-quality development of the cultural and tourism industry.

#Wanrenpin Chicken, Rural Kitchen Competition

#Create a new logo for Sihui City

The four river（West river，North river，Dragon river，Sui river） meet, creating a millennium old city charm. Founded in the Qin Dynasty, Sihui not only has titles such as a national civilized city, the hometown of Chinese citrus, the hometown of Chinese jade, the famous hometown of overseas Chinese in Guangdong Province, and the holy land of the sixth ancestor of Zen Buddhism, but also has developed various local specialties and delicacies. Tea oil chicken is one of the more representative ones.

Tea oil chicken is a famous dish in Sihui City, cooked with precious and fragrant wild tea oil. It has the characteristics of freshness, tenderness, smoothness, and no fishy smell. It is a top-notch tonic, beauty, and detoxification, and is also a necessary delicacy for the Sihuier to entertain guests.

In order to promote this culinary business card and promote the integration of local catering culture and tourism, this food festival event fully explores and showcases the rich connotations of the Sihui catering industry through means such as 10000 people tasting chicken and rural kitchen competitions, expands the popularity of the Sihui, and creates a new symbol of the Sihui cuisine.

#Seven major enterprises signed contracts

#Inviting Investment and Promoting the Development of Tea, Oil, Chicken, and Prefabricated Vegetables

As a new form of consumption, pre made dishes can not only meet people's demand for delicious food, but also serve as an emerging carrier for spreading Chinese cuisine culture, allowing many traditional Chinese cuisine with complex ingredients and production techniques that people generally do not easily make and strong seasonality to enter the daily lives of the people.

In order to accelerate the integration of industries and make the pre made vegetable industry an important engine driving the rapid development of the economy in Sihui, Sihui City actively responds to the directive spirit of Guangdong Province to vigorously promote the development of the pre made vegetable industry and seize the "new track" of pre made vegetable. It has established a tea oil chicken pre made vegetable and food distribution industry chain, attracting investment from enterprises related to the pre made vegetable industry chain in the province, and promoting the accelerated innovative development of the pre made vegetable industry.

On the day of the event, a signing ceremony was held for the investment attraction and cooperation project of tea oil chicken pre made vegetables. Guangzhou Panzhong Fresh Food Co., Ltd., Zhaoqing Kangda Ecological Food Co., Ltd., Sihui Zhengmu Co., Ltd., Shenzhen Zhengdingji Food Co., Ltd., Guangjing Food (Guangdong) Co., Ltd., Guangdong Steamed and Boiled Food Technology Co., Ltd., and Guangdong Heshi Aquatic Products Co., Ltd., seven prefabricated vegetable enterprises, have signed contracts with the Sihui Culture, Radio, Television, Tourism and Sports Bureau. In the future, they will focus on production, processing, cold chain, logistics The sales and other aspects provide new development ideas for the tea oil chicken pre made vegetable industry.

#Hold a forum on pre made tea oil chicken dishes

#Exploring new dimensions of sales of characteristic agricultural products

On the same day of the opening ceremony, a high-quality development forum for pre made tea oil chicken dishes was also held, inviting pre made vegetable production, circulation, sales enterprises, and scientific research experts to discuss topics such as tea oil chicken pre made vegetable locking technology, logistics distribution, and promotion and sales.

Tea oil is alkaline and can neutralize the acidity of chicken, remove fishy taste, and enhance the flavor. "Zhang Danna, Chairman of Guangzhou Panzhong Fresh Food Co., Ltd., pointed out the development prospects of tea oil chicken pre made dishes based on her years of experience in producing spicy chicken and salt baked chicken.

Tea oil chicken pre made dishes can work together on both the B-end and C-end, with B-end products opening up distribution channels, establishing experiential stores, C-end products entering supermarkets and online live streaming channels. Xiong Tao, General Manager of Guangdong Steamed and Boiled Food Technology Co., Ltd., expressed his own opinions on how to expand sales channels for pre made dishes.

"Tea flavored chicken is a high-quality food with high protein and low cholesterol. Standardizing and digitizing the chef's process through prepared dishes is an effective way to let the tea flavored chicken go out of the four meetings." Cheng Jingrong, a doctor of the Sericulture and Agricultural Products Research Institute of the Guangdong Academy of Agricultural Sciences, technically shared how the tea flavored chicken can take the path of large-scale and brand development.

Guests such as Wu Ruixiang, Chairman of Zhaoqing Kangda Ecological Food Co., Ltd., Lin Guicheng, Chairman of Sihui Zhengmu Co., Ltd., Zheng Zhiqiang, Chairman of Shenzhen Zhengdingji Food Co., Ltd., Tan Yanping, General Manager of Guangjing Food (Guangdong) Co., Ltd., and Wang Dong, Secretary of the Board of Directors of Guangdong Heshi Aquatic Products Co., Ltd. also discussed how to achieve the effect of fresh tea fried chicken with pre made vegetables, and how to carry out warehouse cold chain logistics construction We shared topics such as how to expand sales channels and how to assist in rural revitalization, and provided suggestions on how to polish the golden signboard of "one chicken hits one city" and promote the development of the tea oil chicken pre made vegetable industry.