Guangning County, China's annual online sales amounted to 828 million yuan.

Guangning County, China's annual online sales amounted to 828 million yuan.

Zhaoqing’s e-commerce is on the rise, and information assets and digital assets have become a new driving force for Zhaoqing’s development.

Released by Guangning 2024-05-22 20:00 Guangdong, China

Sweet potatoes, bamboo shoots, mustard greens

Amomum villosum, dried vegetables, chicken bone grass

These may be the treasures you "snatch" while watching e-commerce live broadcasts

With the in-depth implementation of the rural revitalization strategy, rural consumption is quietly emerging as a new driving force for economic growth.

At 9 o'clock in the morning, all positions of Guangning Haopeng E-commerce have entered working mode and started the day's "charge into battle". This e-commerce team insists on conducting 6-7 live broadcasts every day to bring goods. Professional back-end personnel collect and collect statistics on supply and back-end data to ensure the long-term stable development of e-commerce operations.

In 2023, Haopeng E-commerce will enter the rural e-commerce platform of Guangning County. Since then, this e-commerce company's supply of goods has changed from "freedom to play" to "precision sniping". With the help of the "data bridge" built by the rural e-commerce platform, it can get twice the result with half the effort. Today, the e-commerce team's annual sales have Reaching more than 15 million.

Lian Jianhao, head of Guangning Haopeng E-commerce

We used to blindly receive goods. Through rural e-commerce platforms, we know what is available in which season, how much harvest there is in which village, and what its quality is. This provides us with a good information bridge and improves the efficiency of carrying goods.

In March this year, taking advantage of the fourth Xingping Bamboo Shoot Festival in Guangning County, Guangning County held a "rural e-commerce" labor skills competition. By grasping the bamboo shoot planting situation and bamboo shoot farmers' information in each village, Guangning County organized major E-commerce companies use competitions to carry out live broadcasts to promote the Guangning bamboo shoots brand and help farmers increase their income.

As an e-commerce enterprise that helps farmers and benefit farmers, Haopeng E-commerce actively participated in the competition and won the first place in the competition with sales of 187,600 bamboo shoots in one week.

In this "rural e-commerce" labor skills competition, Haopeng E-commerce not only gained honors, but also gained live broadcast experience and a sense of accomplishment in helping farmers increase their income.

Lian Jianhao, head of Guangning Haopeng E-commerce

This competition has played a role in learning from each other. If you don’t work hard in e-commerce one minute, you will be eliminated by others the next minute. Bamboo shoots are a seasonal product, and during the competition we also helped farmers increase their income.

It is understood that a total of 38 live broadcast rooms were opened in this competition, and a total of 183,900 people watched the live broadcast. The cumulative sales of Guangning's agricultural and sideline products reached 335,600 yuan, and the number of people exposed to the products was 524,500. It broadened the sales channels for Guangning's agricultural and sideline products, and also Let more live broadcast enthusiasts take the initiative to become spokespersons for good products in their hometown and concentrate their "firepower" to promote good products in Guangning.

▲Picture source: Guangning County Rural Revitalization E-commerce Live Broadcast Base

Holding the "Rural E-commerce" labor skills competition is an effective measure for Guangning County to promote the implementation of the "National Comprehensive Demonstration Project of E-commerce in Rural Areas" and create a new model of e-commerce to help farmers.

In recent years, Guangning County has actively seized the policy opportunities of the "National Comprehensive Demonstration Project of E-commerce in Rural Areas" and learned from the e-commerce development experience of surrounding counties and cities. Through the layout of service platform construction, the introduction of market entities for operations, the cultivation of professional teams from multiple parties, and the enrichment of live broadcasts to promote goods Formal measures should be taken to actively explore new development models of "e-commerce to promote agriculture", help farmers use new media platforms to crack the sales channels of agricultural specialty products, realize two-way travel between production areas and consumers, and help rural revitalization.

Layout service platform construction

Relying on the e-commerce entrepreneurship park, Guangning County integrates the forces of industry, information technology, human resources and social security, trade unions, and various townships and other departments, uses financial linkage funds, and combines county characteristic industries to scientifically plan and transform to establish theoretical training, professional live broadcasts, product display and other functions. County-level e-commerce live broadcast bases, and selected natural villages with good e-commerce personnel foundations, rich specialty product resources, and suitable venues in 15 towns (streets) to build village broadcast talent incubation centers that integrate theoretical guidance and practical teaching to meet the needs of county areas Demand for e-commerce talent cultivation and incubation.

Enrich live streaming delivery formats

Make good use of resources such as investment promotion and the Greater Bay Area to introduce e-commerce companies such as "Chen Leng Fresh" to settle in, provide full industry chain services in terms of product brand image building, product design planning, e-commerce talent incubation, etc., and guide professional E-commerce operating companies develop collaboratively with local e-commerce companies. At the same time, we will take advantage of resources such as intangible cultural heritage products and agricultural specialty products to cooperate with platforms such as Tmall and Taobao in product sales and live broadcasts to accelerate physical investment through online sales.

Cultivate a professional team through various means

Implement rural anchor cultivation actions, cooperate with universities, research institutes, and live broadcast industrial parks inside and outside the province, and regularly organize willing farmers and rural live broadcast talents through the "invite in + go out" method to carry out video shooting, copywriting editing, and charity assistance to farmers After the training, a special professional ability assessment will be conducted on the trainees, professional skill level identification will be carried out, and a webcast talent pool management will be established. At the same time, we adopt the form of "promotion through festivals + sales through competitions" to carry out "rural e-commerce" live broadcast competitions, short video competitions and other events to promote the formation of a talent incubation atmosphere in which competitions promote learning and competitions replace training.

Introduce market entities to operate

Establish a couplet mechanism between live broadcast experts and agricultural products, use important local characteristic nodes such as "Quang Ninh Mustard Festival" and "Quang Ninh Bamboo Shoot Festival" to hold product promotion activities, cooperate with product companies and Internet celebrities inside and outside the county to live broadcast, and guide online anchors to deepen Activities such as creating product short videos and live broadcasts to attract traffic are carried out in the fields to drive online and offline sales of high-quality agricultural products and intangible cultural heritage products, helping businesses and people to increase their income and become rich. At the same time, we will deeply explore the characteristics of agricultural products, carry out unified branding, unified packaging, and unified planning to create online high-quality agricultural products and ensure the quality of export products.

In 2023, Guangning County’s annual online sales will be 828 million yuan

A year-on-year increase of 12.0%

Online sales of agricultural products were 34.9881 million

A year-on-year increase of 16.0%

Annual e-commerce live broadcast sales reached 266 million yuan

A year-on-year increase of 18.4%

At the moment,

Rural e-commerce is “invading” cities with an unstoppable trend

This dynamic and innovative industry

has changed our lifestyle and shopping habits,

Become a force that cannot be ignored in driving consumption growth

Guangning County, Guangdong Province, China--Investment Guide

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Guangning County Investment Promotion Bureau

Address: No. 6, Daxin Road, Chebeidong, Nanjie Town, Guangning County, Zhaoqing City, Guangdong Province

Tel:   0086-758-8639338

Fax:  0086-758-8669831

Email: gnzsb01@163.com