Friday, June 14, 2024

2024 China Sihui "Father's Love is Like Orchid" Cultural Week and Orchid "12221" Marketing Event Successfully Held

2024 China Sihui "Father's Love is Like Orchid" Cultural Week and Orchid "12221" Marketing Event Successfully Held


Sihui Release 2024-06-14 18:43 Guangdong, China


On the morning of June 14, 2024, the 2024 Guangdong Sihui "Father's Love is Like Orchid" Cultural Week and Orchid "12221" Marketing Event was successfully held. This event centered on the theme of "Paying tribute to father's love in the name of orchid", using culture as the vein, promoting the Sihui orchid brand, promoting the construction of the Sihui orchid "12221" market system, and helping the high-quality development of the Sihui orchid industry, and injecting Sihui "orchid power" into promoting the comprehensive revitalization of rural areas. Relevant leaders of the Zhaoqing Municipal Bureau of Agriculture and Rural Affairs, Su Peng, deputy secretary of the Sihui Municipal Party Committee, and others attended the event.

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On the same day, the singing of the song "Father's Love is Like Orchid", the orchid theme show and other wonderful performances kicked off the event, and the leaders and guests at the meeting watched the image film "Paying tribute to father's love in the name of orchid" together. Subsequently, the launch ceremony of the 2024 Guangdong Sihui "Father's Love is Like Orchid" Cultural Week and the "12221" marketing campaign for orchids, the "Chinese Romantic Tribute to Father's Love" - ​​a ceremony to pay tribute to fathers, and the launch ceremony of the Sihui Orchid Creative Bus "Bay Area Love" campaign were held on site.

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It is understood that Sihui has always attached great importance to the development of the orchid industry, seized opportunities, introduced resources, invested funds, and issued policies, attracting more and more market players to "plant orchid seeds", leading a group of cooperatives and farmers, and the role of linking agriculture and leading agriculture is becoming increasingly obvious; jointly with colleges and universities and scientific research institutions to establish a "production, learning and research" cooperation relationship, establish an "orchid research and development center", and overcome technical difficulties; create an orchid planting resource nursery to improve the research and development level and planting technology of Sihui orchid varieties.


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Since 2022, Sihui has successfully cultivated more than 20 new varieties. At present, Sihui City has the largest orchid planting base in the Guangdong-Hong Kong-Macao Greater Bay Area, with a planting area of ​​about 10,000 mu. There are more than 200 varieties in four series, including Chinese orchids, hybrid orchids, foreign orchids, and butterfly orchids, with an annual output value of about 600 million yuan. Shigou Town has been recognized as a "Guangdong Provincial Orchid Specialized Town".

Two years ago, Sihui, Zhaoqing, first proposed the concept of "Father's Love is Like Orchid" and made every effort to build Sihui orchids into the exclusive flower for Father's Day. From brand building to traffic monetization, Sihui orchids have achieved long-term popularity.


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President of the Orchid Association of Shigou Town, Sihui City Ling Junjie

Today's event was very successful. This year is also the third year of the promotion activity of "Father's Love is Like Orchid". The Party Committee and the government have always attached great importance to the Sihui orchid industry and helped us bring out such a good platform. I believe that this will be helpful to promote Sihui orchids, promote the future variety update and iteration of Sihui orchids, and the sales of Sihui orchids.

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Su Peng, deputy secretary of the Sihui Municipal Party Committee, pointed out in his speech

In recent years, Sihui's orchid industry has taken a differentiated development path, creating a unique positioning of "father's love is like orchid" and "exclusive flower for Father's Day", and has gained a reputation and traffic in the national flower industry. This year, Sihui will continue to promote the construction of the "12221" market system for Guangdong agricultural products, implement the spirit of the Central Document No. 1, insist on empowering rural revitalization with culture, leverage the economic development of towns, and inject new development momentum into Sihui's "hundreds of millions of projects".

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Next, Sihui will continue to carry out various forms of orchid cultural activities, use orchids as a medium to promote the prosperity and development of the orchid industry, and continue to vigorously promote the use of agriculture to live tourism, culture to shape tourism, and tourism to promote culture on the road of "taking the exam" for rural revitalization, creating brands and promoting integration, and making the new road of quality-oriented and connotation-oriented development wider and wider, adding a gorgeous chapter to the "Guangdong answer sheet".


Sihui City--China's key cities for attracting foreign investment


Investment Promotion Bureau of Sihui City

Address: 3F, Administrative Center, Dongcheng Street, Sihui City, Guangdong Province

Tel:   0086-758-3611228

Fax:  0086-758-3611188

Email: SHQYFW@VIP.163.com

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