Showing posts with label Vipshop. Show all posts
Showing posts with label Vipshop. Show all posts

Friday, June 7, 2024

Guangdong Zhaoqing High-tech Zone: Building a regional cross-border e-commerce cluster

Guangdong Zhaoqing High-tech Zone: Building a regional cross-border e-commerce cluster


Recently, the SHEIN Bay Area Dawang Smart Industrial Park project, which SHEIN plans to invest 5.6 billion yuan to build, was signed and started on the same day; Guangzhou Baiyun International Logistics Co., Ltd., a holding company of China Southern Airlines Logistics Co., Ltd., signed a contract with Zhaoqing High-tech Zone to jointly build an international air cargo hub - Zhaoqing Dawang Cross-border E-commerce International Cargo Terminal.


In addition to Pinduoduo, Cainiao, Vipshop and other companies that have already landed, Zhaoqing High-tech Zone has become a gathering place for leading e-commerce companies.

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Joining hands with SHEIN and China Southern Airlines Logistics is a concrete action of Zhaoqing High-tech Zone to cultivate and develop new quality productivity, which means that the new foreign trade formats in the zone have been further expanded and improved, and the high-quality construction of a cross-border e-commerce development and innovation demonstration zone has made important breakthroughs.


The cross-border e-commerce industry cluster is taking shape


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As one of the world's four major fashion brands, SHEIN is a leading global online retailer of fashion and lifestyle. Since 2021, based on the rapid development of the supply chain, SHEIN has deployed warehousing business in Zhaoqing High-tech Zone, and registered Zhaoqing Hongshun Supply Chain Management Co., Ltd. and Zhaoqing Haotong Warehousing Service Co., Ltd. (hereinafter referred to as Dawang Xiyin), which are responsible for the group's cross-border e-commerce goods receiving, warehousing, sorting and delivery business.


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At present, Zhaoqing High-tech Zone has become the most important shipping base of SHEIN Group in China. Since its establishment, Dawang SHEIN's annual operating income and tax growth have reached 100%, and the two companies have accumulated operating income of about 5 billion yuan.


The SHEIN Bay Area Dawang Smart Industrial Park project, which is "added" this time, will be built into a cross-border e-commerce operation and smart manufacturing digital factory integrating smart manufacturing, smart logistics and cross-border e-commerce.



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Another giant, China Southern Airlines Logistics, has set up shop in Zhaoqing High-tech Zone, aiming to build a cross-border e-commerce international hub cargo terminal that integrates functions such as "export BC (customs inspection) + pre-security inspection + pre-security inspection", connecting and serving major airports in the Guangdong-Hong Kong-Macao Greater Bay Area, focusing on the development of cross-border e-commerce aviation logistics and supporting industries, and providing "door-to-door" services for cross-border e-commerce.


The two giants jointly chose Zhaoqing High-tech Zone, which also confirms the booming cross-border e-commerce industry in the zone. In recent years, a large number of cross-border and domestic e-commerce industry leaders such as Pinduoduo, Cainiao, and Vipshop have chosen to invest and take root in the zone.


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At present, there are 25,000 people directly engaged in cross-border e-commerce in Zhaoqing High-tech Zone, and an average of nearly 7 million cross-border e-commerce goods are shipped from the zone to 160 countries and regions around the world every day. A cross-border e-commerce industry cluster with Xiyin and Pinduoduo as the two cross-border e-commerce giants as the chain leaders has been initially formed, integrating warehousing, supply chain, logistics, labor, and foreign comprehensive services. The total volume of cross-border e-commerce has remained the first in the city for seven consecutive years.



There are many advantages in developing cross-border e-commerce industry


Cross-border e-commerce is the fastest growing, most potential and most powerful new foreign trade format. Zhaoqing High-tech Zone does have many advantages in developing cross-border e-commerce industry.


From the perspective of location and transportation, Zhaoqing High-tech Zone belongs to the half-hour economic life circle of Guangzhou-Foshan-Zhaoqing and the one-hour economic circle of Guangdong-Hong Kong-Macao Greater Bay Area. It takes 40 minutes to reach the two major international airports, Guangzhou Baiyun Airport and Pearl River Delta Hub (New Guangzhou) Airport. It has the unique location advantage of "integrating the Bay Area in the east and RCEP in the west".


This year, the "Pearl River Delta Hub (New Guangzhou) Airport" project located at the junction of Foshan and Zhaoqing will start construction. The airport will become the largest airport in the western Pearl River Delta, which can radiate Foshan, Zhaoqing, Yunfu, Maoming and the entire western Pearl River and even western Guangdong. The location advantage of Zhaoqing High-tech Zone will be further highlighted, and the logistics and distribution speed that cross-border e-commerce attaches great importance to will be effectively improved.


In terms of service network, Zhaoqing High-tech Zone has built several logistics parks, including Lin'an Modern Business Logistics Industrial Park, Vipshop Zhaoqing Logistics Park, Prologis Dawang Logistics Park, Zhaoqing Shitong Bonded Logistics Park, and Dawang Pearl River Logistics Park. The infrastructure is relatively complete and the logistics concentration is high. The e-commerce platform and logistics companies in the park have established a close cooperative relationship to achieve resource sharing and complementary advantages. After the completion of Zhaoqing Dawang Cross-border E-commerce International Cargo Station, it will comprehensively improve the efficiency of cross-border e-commerce logistics and transportation, reduce logistics costs, and truly create a port "at the doorstep".


In recent years, Zhaoqing High-tech Zone has vigorously promoted the development of the cross-border e-commerce industry. The zone has introduced a number of support policies to provide "mother-like" services for cross-border e-commerce companies, carry out the "industrial cluster + cross-border e-commerce" pilot, and create a cross-border e-commerce entrepreneurial ecosystem.


Zhaoqing High-tech Zone has also actively promoted a series of reverse empowerment measures. Together with CATL, it has fully built the country's first integrated demonstration station for light truck logistics vehicles, which can provide charging and battery replacement services for 100 new energy logistics vehicles at the same time. It has made major breakthroughs in the new energy of cross-border e-commerce logistics vehicles and realized the new energy of Xiyin's circulation logistics routes in the high-tech zone.


"Here, we can feel the development pulse of the world-class urban agglomeration in the Greater Bay Area. This is the reason why Xiyin chose Dawang and the source of our decision to invest in Dawang." Wang Zhiqing, vice president of SHEIN Group, said.

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Supporting the "electrical overseas" of the manufacturing industry


Since 2023, Zhaoqing High-tech Zone has taken the development of cross-border e-commerce as an important means to promote high-quality economic development, and has frequently interacted with Xiyin and Pinduoduo Group to promote the establishment of cooperative relations between the manufacturing industry in the district and cross-border e-commerce platforms.


The main person in charge of Zhaoqing High-tech Zone also led a team to visit the headquarters of Hangzhou Cainiao Group to promote the development and growth of Cainiao Group's cross-border e-commerce business in the zone, including the joint construction of a smart logistics park, the introduction of advanced logistics robot manufacturing technology, and the use of Cainiao Network's advantages in logistics technology and data analysis to improve the level of intelligent logistics in the park and achieve more efficient cargo management and distribution.


In view of the continued increase in investment by well-known domestic and foreign cross-border e-commerce companies such as SHEIN, Pinduoduo, and Cainiao Cross-border, it is expected that the new demand for cross-border warehousing in Zhaoqing High-tech Zone will exceed 2 million square meters in the next three years, and it will become an investment depression in the warehousing supply chain of cross-border e-commerce companies in the Guangdong-Hong Kong-Macao Greater Bay Area.


Zhaoqing High-tech Zone will continue to promote the integrated development of the real economy and the platform economy, extend the cross-border e-commerce industry chain, support the "going overseas" of the manufacturing industry in the zone, focus on building a cross-border e-commerce commodity manufacturing park, revitalize the vacant factories of existing enterprises, and promote the implementation of the SHEIN Clothing Supplier Industrial Park project.


This year, the district plans to add five new cross-border e-commerce companies (customs declaration, freight forwarding, foreign comprehensive services, etc.), cultivate one cross-border e-commerce industrial park, enable traditional manufacturing companies to engage in cross-border e-commerce exports of 50 million yuan, and build a cross-border e-commerce cluster ecological community integrating platform, supply, warehousing, and logistics.



Zhaoqing High-tech Zone Investment Promotion Bureau

Address: 15/F, Fumin Building, Zhaoqing Hi-tech Industrial Development Zone, Zhaoqing, Guangdong

Tel:  0086-758-3983186

Fax: 0086-758-3983988

Email: zqgxzs@163.com

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